---
title: "Webinar registrations into a Brevo list"
description: "Feed webinar registrations from formformform into a Brevo list, so reminders and post-session follow-ups all send from one up-to-date contact record."
url: "https://www.formformform.com/automations/brevo-webinar-reminder-list"
type: static
generatedAt: "2026-08-23T18:56:58.727Z"
---
![Brevo logo](/logos/integrations/brevo.svg)

# Add webinar registrations to a Brevo reminder list

Each registration becomes a Brevo contact on the list for that session, with company and job title already filled in.

When this happens

New event registration submitted

Do this

Create a Brevo contact and add it to an event list

One-directional. A submission triggers the action — nothing is written back into your form.

Webinar registrations arrive in a burst after each promotion and then trickle in until the morning of the session. Every one of them needs the same three emails: the confirmation, the reminder the day before, and the recording afterwards.

Keeping that list in Brevo rather than a spreadsheet means the reminders send themselves. Teams running a monthly session tend to set this up first, because the manual version breaks in exactly the week they are busiest.

## Setting it up

1.  1
    
    Create the registration form for one session and publish it on the webinar landing page, or share the link directly in your promotion.
    
2.  2
    
    In Brevo, make a list for that session rather than a permanent Webinars list, so reminders only reach people who registered for it.
    
3.  3
    
    Add the Brevo attributes your emails use: COMPANY, JOB\_TITLE, and a text attribute for the questions registrants send in.
    
4.  4
    
    In Zapier, set the New Submission trigger to watch that session's registration form.
    
5.  5
    
    Use Brevo's create or update contact action, so someone who attended a previous session updates their record instead of arriving twice.
    
6.  6
    
    Map Work Email as the contact identifier, First Name and Last Name into FIRSTNAME and LASTNAME, and Company into COMPANY.
    
7.  7
    
    Map Anything you'd like us to cover? into a text attribute, so the host can read the questions from the contact profile before going live.
    
8.  8
    
    Add a Zapier filter on Email Updates if only opted-in registrants should join your wider marketing list, then test and enable the Zap.
    

## What maps where

Using the [Webinar Registration Form](https://www.formformform.com/templates/webinar-registration-form) as the starting point. These are its real fields — swap in your own and the mapping works the same way.

Form field

Brevo

First Name

FIRSTNAME, used in the reminder email greeting

Last Name

LASTNAME on the Brevo contact

Work Email

The contact's email address and where reminders are sent

Company

A COMPANY attribute on the profile

Job Title

A JOB\_TITLE attribute, useful for segmenting the follow-up

Anything you'd like us to cover?

A QUESTIONS text attribute the host reads before the session

## Variations worth knowing

Separate the session list from the marketing list

Use two Brevo steps. Everyone joins the session list so reminders reach them, and only registrants who ticked Email Updates join your general newsletter list. A Zapier filter between the two steps is what keeps the second one honest.

Split live attendees from no-shows

Brevo has no way of knowing who turned up. Export attendance from your webinar platform after the session and update the list there; the registration Zap gives you the clean starting roster to compare that attendance against.

## If something isn't arriving

Registrants for last month's session get this month's reminders.

A single reusable Webinars list is the usual cause. Give each session its own list, or add a SESSION attribute in the Brevo action and segment every reminder send on the current session's value before you hit send.

The Zap fires but Company arrives empty.

Company is optional on most registration forms, so blanks are normal. If it should never be blank, mark the field required in the form rather than patching it downstream, and avoid writing empty values over a contact that already has one.

## Frequently asked questions

Can Brevo send the joining link?

Yes, from the confirmation email in Brevo, using the link your webinar platform gives you. The form collects the registration and hands it over; it does not generate joining links or host the session itself.

What if someone registers twice?

The create or update action matches on email address, so a second registration updates the same Brevo contact. They stay on the list once and receive a single copy of each reminder rather than two of everything.

Can I use one form for a whole webinar series?

You can, but then every registrant lands in the same list. Where sessions have separate dates and reminders, one form and one list per session is far easier to keep straight than filtering a shared list afterwards.

## Related automations

-   [Add newsletter signups to a Brevo list](https://www.formformform.com/automations/brevo-newsletter-list-signups)
    
    Every footer signup becomes a Brevo contact in your newsletter list, with the topics they chose already attached.
    
-   [Log support requests on the Brevo contact](https://www.formformform.com/automations/brevo-support-request-profiles)
    
    A help request creates or updates the Brevo contact and records what was asked, so follow-up email sends from one profile.
    
-   [Send gated guide downloads to a Brevo list](https://www.formformform.com/automations/brevo-gated-guide-downloads)
    
    The download form adds the reader to a Brevo list with attributes for the asset and the date they asked for it.
    
-   [Start a Brevo nurture workflow for demo requests](https://www.formformform.com/automations/brevo-demo-request-nurture)
    
    A demo request creates the Brevo contact, records what the prospect wants to solve, and enters them into your welcome automation.
    
-   [Store survey scores as Brevo contact attributes](https://www.formformform.com/automations/brevo-survey-score-segments)
    
    Post-purchase survey answers update the Brevo contact with a score and a comment you can segment a follow-up send on.
    
-   [Add buyers to a customers list after each order](https://www.formformform.com/automations/constant-contact-orders-to-buyers-list)
    
    Each order form submission adds the buyer to a Customers list in Constant Contact for updates and repeat-purchase emails.
    

-   [All Brevo integration details →](https://www.formformform.com/integrations/brevo)
-   [Start from the Webinar Registration Form →](https://www.formformform.com/templates/webinar-registration-form)
-   [Browse every automation →](https://www.formformform.com/automations)

## Build the form first

The automation needs somewhere to fire from. Publish a form, connect it once, and every submission from then on runs this flow.

[Start free](https://app.formformform.com/register?utm_source=landing&utm_medium=bottom&utm_campaign=automations&utm_content=brevo-webinar-reminder-list)
