--- title: "Send demo requests to your Slack #sales channel" description: "Each submission on your demo request form posts to #sales in Slack with the company, job title and work email, so a rep can claim it with a reaction." url: "https://www.formformform.com/automations/slack-demo-requests-to-sales" type: static generatedAt: "2026-08-23T18:56:58.727Z" --- ![Slack logo](/logos/integrations/slack.png) # Send new demo requests to your sales channel A rep sees each inbound demo request in #sales the moment it lands, and claims it with an emoji reaction before anyone else replies. When this happens New submission on your "Request a demo" form Do this Send a channel message to #sales with the prospect's name, company and email One-directional. A submission triggers the action — nothing is written back into your form. Inbound demo requests go cold quickly, and the usual delay is not the reply itself but the twenty minutes before anyone notices the request exists. This flow posts each submission from your demo form into #sales, with the company and job title in the first line so a rep can judge the lead without opening anything. Small sales teams that keep Slack open all day use it as their queue. Whoever takes the lead reacts to the message, everyone else moves on, and the follow-up happens in a thread underneath rather than in a separate tool. ## Setting it up 1. 1 Publish your demo request form first. The Demo Request Form template already asks for Work Email, Company and Job Title, which is what a rep needs to judge a lead before the first call. 2. 2 In Zapier, set formformform's New Submission trigger to watch that demo form on its own, so #sales never picks up traffic from your contact or newsletter forms. 3. 3 Add Slack's Send Channel Message action, authorise the workspace, and pick #sales as the destination. Give the bot a name like "new demo request" so the source is obvious in the sidebar. 4. 4 Build the first line as First Name, Last Name, then Company — that line is the whole message for anyone skimming the channel on a phone. 5. 5 Put Job Title and Company Size on the second line. Those two decide whether the lead goes to the rep who handles self-serve or the one who handles teams. 6. 6 Give Work Email a line of its own so it can be copied in one go, and leave the remaining answers in your responses list. 7. 7 Map "What problem are you trying to solve?" as the closing block; it is usually the sentence that decides who claims the lead. 8. 8 Send one test submission, check how the message renders in #sales, then turn the Zap on and agree that a raised-hand reaction means the lead is taken. ## What maps where Using the [Demo Request Form](https://www.formformform.com/templates/demo-request-form) as the starting point. These are its real fields — swap in your own and the mapping works the same way. Form field Slack First Name First line of the Slack message, ahead of the company Company First line, so the channel scans as a list of accounts Job Title Second line, beside the company size Company Size Second line, used to route the lead to the right rep Work Email Its own line, kept clean so it can be copied in one go What problem are you trying to solve? Closing block of the message ## Variations worth knowing DM the owner on the biggest accounts Add a second Slack step after the channel message — a direct message to whoever owns enterprise deals — and filter it on Company Size. The channel keeps the full record, while the DM only fires for the handful of leads worth interrupting someone for. Reply into the thread automatically Slack's channel message action returns a message timestamp. Feed that into a second Slack step so a qualification checklist lands as a threaded reply, and the rep's notes end up under the lead instead of scattered down the channel. ## If something isn't arriving The #sales channel does not appear in Zapier's dropdown. Slack only lists channels the authorising account can post in, and a private channel needs the app invited with /invite first. Join or invite, then refresh the channel list in the action step rather than typing the name by hand. Everyone in #sales is notified for every lead. Notifications come from the mention inside the message, not from the Zap. Drop @channel from the template and let people set their own keyword alerts, or keep the mention behind a filter so it only fires for the leads that warrant it. ## Frequently asked questions Can I post demo requests to a private Slack channel? Yes. Invite the Zapier app to the private channel with /invite, then refresh the channel list in the action step so it appears. Everything else works the same way; the only difference is which people in the workspace can read the lead. Does a reply in the Slack thread reach the prospect? No. The connection runs one way — a submission triggers the message, and nothing typed in Slack is written back to the form or sent onwards. Reply by email or phone using the details the message carries, and the thread stays internal. Should I map every answer into the message? You can, though a long message is harder to act on. Map the handful a rep needs to decide who takes it, and open the response in formformform for the rest — the full submission sits there, searchable and exportable, whenever anyone needs it. ## Related automations - [Alert the on-call team when a support ticket arrives](https://www.formformform.com/automations/slack-support-tickets-on-call) Each new ticket posts to #support with its subject and priority, and @here fires only when the priority justifies interrupting a shift. - [Drop customer feedback into your product channel](https://www.formformform.com/automations/slack-feedback-to-product-channel) Feedback posts to #product as it arrives, with the rating and the comment, so nobody waits for a weekly roundup. - [Post event RSVPs to the planning channel](https://www.formformform.com/automations/slack-rsvps-to-event-planning) Every RSVP posts to #events with the name, party size and dietary notes, so organisers watch the headcount build in one place. - [Post new job applications to your hiring channel](https://www.formformform.com/automations/slack-applications-to-hiring-channel) Applications land in a private #hiring channel with the role and the candidate's skills, and reviewers thread their notes under each one. - [Send each new order as a direct message](https://www.formformform.com/automations/slack-order-alerts-by-dm) New orders arrive as a direct message to whoever packs them, with the product, quantity and address in one place. - [Alert the team when a new order comes in](https://www.formformform.com/automations/discord-new-order-alerts) Each new order pings #orders with the product, quantity and buyer details, so fulfilment can start straight away. - [All Slack integration details →](https://www.formformform.com/integrations/slack) - [Start from the Demo Request Form →](https://www.formformform.com/templates/demo-request-form) - [Browse every automation →](https://www.formformform.com/automations) ## Build the form first The automation needs somewhere to fire from. Publish a form, connect it once, and every submission from then on runs this flow. [Start free](https://app.formformform.com/register?utm_source=landing&utm_medium=bottom&utm_campaign=automations&utm_content=slack-demo-requests-to-sales)