--- title: "Free Content Request Form Template | formformform" description: "Free content request form template. Capture content type, topic, audience, tone, keywords, CTA, and deadline so your writers and designers can produce on-brief…" url: "https://www.formformform.com/templates/content-request-form" type: static generatedAt: "2026-08-23T18:56:58.727Z" --- [Templates](https://www.formformform.com/form-templates)/[Marketing Forms](https://www.formformform.com/form-templates/marketing-forms) # Content Request Form Template Stop briefing writers over Slack. This content request form captures everything a writer or designer needs — topic, audience, tone, keywords, CTA, and deadline — in a single structured submission. Every request arrives with full context so your content team can start immediately. [Use this template](https://app.formformform.com/templates/content-request-form/use) Last updated 21 August 2026 ## Fields in this template - Requester Name · required - Requester Email · required - Project or Campaign Name - Content Type · required Blog Post / Article · Landing Page Copy · Email / Newsletter · Social Media Post · Video Script · Whitepaper / eBook · Case Study · Infographic Copy · Ad Copy · Product Description · Press Release · Website Copy · Other - Content Title or Topic · required - Target Audience · required - Key Message / Main Point · required - Tone of Voice · required Professional / Authoritative · Conversational / Friendly · Technical / Expert · Educational / Instructive · Inspiring / Motivational · Playful / Witty · Empathetic / Supportive - Target Keywords (SEO) - Call to Action (CTA) - Approximate Word Count / Length Under 300 words (social, ad) · 300–600 words (short blog, email) · 600–1,000 words (standard article) · 1,000–2,000 words (long-form blog) · 2,000–5,000 words (guide/whitepaper) · 5,000+ words (eBook/report) · N/A (visual or video) - Deadline · required - Reference Links or Brief Doc URL - Additional Context or Instructions ## Who uses this template Content marketing managers · Digital marketing agencies · In-house creative teams · SEO teams · Brand managers · Social media managers · Startup marketing teams · E-commerce merchandisers ## About this template A content request form standardizes how work enters your content pipeline. Without one, writers and designers receive vague requests via email, Slack, or verbal handoff — missing key details like audience, tone, and deadline, which leads to revisions, delays, and frustration on both sides. The form acts as a lightweight creative brief, ensuring that every request arrives with enough context to produce a first draft without back-and-forth. It also creates a record of every content piece requested, making capacity planning and retrospective audits straightforward. formformform's content request form is easy to share via a permanent link posted in your team's project management tool, Slack channel, or intranet. Submissions arrive instantly in your dashboard and trigger email notifications, so your content team always knows when new work has been queued. ## 13 form ideas you can build with this template ### SEO Blog Post Request Form Captures target keyword, search intent, suggested title, and internal linking requirements for organic content production. ### Email Newsletter Content Request Collects the email topic, key offer, audience segment, and send date so copywriters can draft the right message. ### Social Media Caption Request Form Gathers platform, post objective, visual description, hashtags, and publish date for social copy assignments. ### Video Script Request Form Documents video topic, target length, key messages, speaker notes, and CTA for script writers. ### Case Study Request Form Collects customer name, challenge, solution, results, and quote sources needed to produce a client success story. ### Ad Copywriting Request Form Captures ad type, value proposition, audience targeting parameters, character limits, and CTA variants for paid campaigns. ### Landing Page Copy Request Specifies the offer, hero message, benefit bullets, social proof elements, and primary CTA for conversion-focused pages. ### Product Description Content Request Gathers product name, key features, benefits, target buyer, and SEO keywords for e-commerce product listings. ### Whitepaper / eBook Content Request Documents the research topic, target reader persona, chapter outline, and intended gating strategy for long-form assets. ### Press Release Content Request Captures the announcement type, key quote sources, embargo date, and distribution targets for a communications draft. ### Website Copy Refresh Request Identifies the page to be updated, current performance issues, new messaging direction, and target keyword for the revised copy. ### Podcast Show Notes Request Collects episode title, guest name, key talking points, and links mentioned for post-production show note writing. ### Webinar Promotional Copy Request Gathers webinar topic, speaker bios, registration CTA, and promotional channel to produce invite emails and landing page content. ## What's included Content type dropdown covering 13 common formats Tone of voice selector for brand consistency Target audience and key message fields SEO keyword and CTA fields for optimized briefs Word count/length selector to scope the work Reference link and deadline fields for full brief context ## How to create a content request form 1. 1 Click "Use this template" to open the content request form in your formformform account. 2. 2 Customize the 'Content Type' dropdown to match the formats your team actually produces. 3. 3 Add a 'Assign to' dropdown if you want requesters to direct work to specific writers or designers. 4. 4 Set the deadline field as required so every request comes in with a due date. 5. 5 Share the form link in your team's Slack, project management tool, or intranet so anyone can submit a request. 6. 6 Review submissions in your dashboard and export them to a content calendar or project tracker. ## Best practices for your content request form Require the key message field asking for a single main takeaway forces clarity before writing begins and dramatically reduces revision rounds. Include a tone of voice selector a dropdown with 5–7 preset tones is faster than free text and keeps output consistent with brand voice. Ask for reference links the Reference Links or Brief Doc URL field lets requesters paste examples, brand docs, or competitor pieces, giving writers context that no amount of written description can replace. Set the deadline as required content without a deadline rarely gets prioritized; making it required trains requesters to think about scheduling. Add a word count dropdown scoping length upfront prevents writers from under- or over-delivering and helps with capacity planning. Use a project or campaign name field grouping requests by campaign makes filtering and reporting much easier at end-of-quarter reviews. ## Frequently asked questions What information should I include in a content request? At minimum: content type, topic, target audience, main message, tone, and deadline. Adding SEO keywords and a CTA gives writers everything they need to produce on-brief work without follow-up questions. Can I use this form for both written and visual content requests? Yes. The template includes a content type dropdown that covers written formats (blog, email, ad copy) and can be customized to add design-specific types like infographics or social graphics. You can also add a file upload field for visual briefs. How do I notify the right writer when a request comes in? Configure email notifications in formformform to send submissions to your content team's shared inbox. You can also add a conditional 'Assign to' field and route notifications based on content type. Can I attach files with my content request? Yes. Add a file upload field to let requesters attach brand guidelines, images, reference documents, or previous versions of the content. Does this work for agency content teams managing multiple clients? Absolutely. Add a 'Client Name' or 'Brand' field and use formformform's filtering to view requests by client. Each client can have their own form URL with pre-filled defaults if needed. ## Related templates [Marketing Forms Marketing Brief Form Capture campaign briefs with objectives, budget, channels, and timeline in one form.](https://www.formformform.com/templates/marketing-brief-form)[Marketing Forms Advertising Request Form Submit internal ad requests with ad type, placement, creative assets, audience, and budget.](https://www.formformform.com/templates/advertising-request-form)[Marketing Forms Press Release Request Form Submit press release requests with announcement type, quotes, embargo dates, and distribution targets.](https://www.formformform.com/templates/press-release-request-form)[Surveys & Feedback Forms Feature Request Form Capture product ideas with problem context, importance, and who benefits.](https://www.formformform.com/templates/feature-request-form)[Marketing Forms Social Media Campaign Request Request social campaigns with platform, goal, post types, audience, and budget details.](https://www.formformform.com/templates/social-media-campaign-request)[Marketing Forms Influencer Partnership Application Let influencers apply to your brand program with follower counts, niche, and past collabs.](https://www.formformform.com/templates/influencer-partnership-application)[Marketing Forms Campaign Performance Report Standardize post-campaign reporting with key metrics and learnings in one form.](https://www.formformform.com/templates/campaign-performance-report-form)[Marketing Forms SEO Audit Request Let potential SEO clients describe their website challenges and goals upfront.](https://www.formformform.com/templates/seo-audit-request-form) ## More Marketing form templates - [PR Media Pitch Request template](https://www.formformform.com/templates/pr-media-pitch-form) - [Email Campaign Request template](https://www.formformform.com/templates/email-campaign-request-form) - [Marketing Agency Inquiry template](https://www.formformform.com/templates/marketing-agency-inquiry-form) - [Social Media Client Onboarding Form template](https://www.formformform.com/templates/social-media-client-onboarding-form) - [SEO Client Onboarding Form template](https://www.formformform.com/templates/seo-client-onboarding-form) [View all Marketing form templates →](https://www.formformform.com/form-templates/marketing-forms) Start with the Content Request Form template Free forever. No credit card required. Customize everything. [Use this template](https://app.formformform.com/templates/content-request-form/use)