--- title: "Free Customer Preference Poll Template | formformform" description: "Free customer preference poll template. Find out which features, designs, and pricing options your customers prefer — shareable in seconds, results in minutes." url: "https://www.formformform.com/templates/customer-preference-poll-form" type: static generatedAt: "2026-09-16T13:11:47.237Z" --- [Templates](https://www.formformform.com/form-templates)/[Surveys & Feedback Forms](https://www.formformform.com/form-templates/surveys-forms) # Customer Preference Poll Template Stop guessing what customers want and start asking them directly. This preference poll covers product priorities, design direction, and pricing model in three focused questions — giving product and marketing teams the signal they need to make confident decisions. Share it via email, social, or your product dashboard and get results within hours. [Use this template](https://app.formformform.com/templates/customer-preference-poll-form/use) Last updated 21 August 2026 ## Fields in this template - Your Name (optional) - Email Address (optional — to receive results) - Which product or feature are you most excited about? · required Option A — Core product improvements · Option B — Mobile app enhancements · Option C — Integrations with other tools · Option D — Analytics and reporting - Which design direction do you prefer? · required Clean and minimal — fewer elements, more white space · Feature-rich — more information visible at once · Customizable — I want to set my own layout · No strong preference - Which pricing model works best for you? · required Free tier with paid upgrades · Flat monthly subscription · Pay-per-use (only pay for what you use) · Annual plan with a discount · One-time purchase - What's the main reason for your choices above? (optional) ## Who uses this template Product managers · SaaS founders · Marketing teams · UX researchers · E-commerce brands · Indie developers · Growth teams · Brand designers ## About this template A customer preference poll is one of the most direct tools available to product and marketing teams. Rather than inferring what customers want from usage data alone, a preference poll puts the question directly — which option do you prefer, and why? That combination of structured choice and open reasoning is far more actionable than either metric alone. The best preference polls are short and specific. Three questions covering product direction, design approach, and pricing model can be completed in under two minutes, which keeps completion rates high and respondent quality strong. Forcing a single choice per question also produces cleaner data — when every option is selectable, respondents pick everything that sounds good rather than revealing their true priority. formformform makes distributing a customer preference poll easy regardless of your technical setup. Share a link in a post-purchase email, embed the poll in your app's dashboard, post it on social media, or add it to a dedicated feedback page. Results appear in real time so you can watch preferences accumulate as responses come in — no waiting for a weekly report. ## 12 form ideas you can build with this template ### SaaS Pricing Model Vote Asks existing free-tier users which paid plan structure they'd be most likely to upgrade to. ### Mobile App Icon Design Poll Presents two to four icon designs to beta users and asks which best represents the app's purpose. ### E-Commerce Product Color Preference Poll Lets shoppers vote on which colorway of an upcoming product should be produced first. ### Newsletter Frequency Preference Poll Asks subscribers whether they prefer weekly, biweekly, or monthly sends to reduce unsubscribes. ### Feature Naming Poll Presents three candidate names for a new product feature and lets customers vote on the most intuitive label. ### Packaging Design Customer Vote Shows two or three packaging concepts to recent buyers and collects votes before the production run. ### Checkout Flow Preference Poll Asks customers whether they prefer a single-page or multi-step checkout experience after a site redesign. ### Content Format Preference Poll Gauges whether an audience prefers video tutorials, written guides, or live webinars for product education. ### Support Channel Preference Poll Asks customers which support method they prefer — live chat, email ticket, or community forum. ### Annual vs Monthly Billing Poll Surveys active subscribers on which billing cycle they'd choose if given the option to switch. ### Brand Tagline Preference Poll Tests two or three candidate taglines with a sample of customers before a brand refresh launch. ### Delivery Speed vs Cost Trade-off Poll Asks e-commerce customers whether they prioritize faster shipping or lower shipping costs when checking out. ## What's included Three targeted preference questions covering product, design, and pricing Optional name and email for follow-up without making them mandatory Open text field to capture the reasoning behind choices No login required for respondents Instant submissions dashboard for real-time tallying Export results to CSV for deeper analysis Embed in emails, websites, or product dashboards ## How to create a customer preference poll 1. 1 Click "Use this template" to load the customer preference poll into your formformform account. 2. 2 Replace the four product/feature options with the real alternatives you're deciding between — keep labels short and parallel. 3. 3 Update the design direction options to match the visual styles or UX approaches you're actually considering. 4. 4 Adjust the pricing model options to reflect what you're realistically able to offer. 5. 5 Add your email to receive a notification each time someone submits. 6. 6 Share the link via your newsletter, product dashboard, social channels, or an in-app prompt. ## Best practices for your customer preference poll Name the real options vague option labels like 'Option A' produce vague results. Use descriptive names that customers recognize from your product or website. Balance the options if one choice is obviously better-worded or more appealing, you'll skew the results. Write all options with equal care and specificity. Offer an open comment field even a small percentage of respondents will explain their choice in detail, and those explanations are often the most valuable data you collect. Share where customers already are the best distribution channel is wherever your most engaged customers spend time: your email list, your app, your community Slack. Run the poll before a major decision preference polls are most useful when results can still change what you build or launch, not after the decision is locked in. Follow up with email respondents if you collected emails, send a brief message sharing what you learned and what you decided. It builds trust and improves future response rates. ## Frequently asked questions How many response options should I include per question? Two to four options works best. More than four forces respondents to work harder to evaluate each option, which increases drop-off and muddies your results. Can I use this poll to test two versions of a product design? Yes. The design preference question is ideal for A/B concept testing — just describe each design direction clearly enough that respondents can picture the difference. How do I get enough responses for meaningful results? For most product decisions, 50–100 responses from your target audience is enough to see a clear preference emerge. Share the poll with your email list, social followers, and existing customers for the fastest results. Can I run this poll inside my product or app? Yes. Copy the iframe embed code and add it to any page inside your product — a settings page, dashboard widget, or post-onboarding screen works well. Is the email field required? No. The email field is optional by default so you can collect anonymous preferences while still giving engaged customers the option to share their contact information. Can I add my company logo or brand colors? Yes. formformform lets you customize the form's appearance to match your brand before sharing. ## Part of this collection - [Poll and vote form templates](https://www.formformform.com/form-templates/surveys-forms/poll-vote) · 7 templates ## Related templates [Surveys & Feedback Forms Customer Satisfaction Survey Measure loyalty with a simple NPS and satisfaction survey.](https://www.formformform.com/templates/customer-satisfaction-survey)[Surveys & Feedback Forms Net Promoter Score Survey Measure customer loyalty with a simple 0–10 NPS question.](https://www.formformform.com/templates/nps-survey-form)[Surveys & Feedback Forms Product Feature Vote Let customers vote on which product features belong on your next roadmap.](https://www.formformform.com/templates/product-feature-vote-form)[Surveys & Feedback Forms Employee Opinion Poll Gauge employee sentiment on company direction, culture, and leadership.](https://www.formformform.com/templates/employee-opinion-poll-form)[Surveys & Feedback Forms Satisfaction Pulse Poll A quick recurring check-in on satisfaction, workload, and psychological safety.](https://www.formformform.com/templates/satisfaction-pulse-poll-form)[Surveys & Feedback Forms Event Topic Vote Let attendees vote on session topics and format before you finalize the agenda.](https://www.formformform.com/templates/event-topic-vote-form)[Surveys & Feedback Forms Community Vote Form Collect community support or opposition on local proposals and civic matters.](https://www.formformform.com/templates/community-vote-form) ## More Survey & Feedback form templates - [Team Decision Poll template](https://www.formformform.com/templates/team-decision-poll-form) - [Customer Feedback Form template](https://www.formformform.com/templates/customer-feedback-form) - [Feature Request Form template](https://www.formformform.com/templates/feature-request-form) - [Newsletter Signup Form template](https://www.formformform.com/templates/newsletter-signup-form) - [Waitlist Signup Form template](https://www.formformform.com/templates/waitlist-signup-form) - [Website Usability Survey template](https://www.formformform.com/templates/website-usability-survey) - [Employee Satisfaction Survey template](https://www.formformform.com/templates/employee-satisfaction-survey) - [Brand Awareness Survey template](https://www.formformform.com/templates/brand-awareness-survey) - [Post-Event Survey template](https://www.formformform.com/templates/post-event-survey) - [Product Feedback Survey template](https://www.formformform.com/templates/product-feedback-survey) [View all Survey & Feedback form templates →](https://www.formformform.com/form-templates/surveys-forms) Start with the Customer Preference Poll template Free forever. No credit card required. Customize everything. [Use this template](https://app.formformform.com/templates/customer-preference-poll-form/use)