Give dissatisfied customers a clear, structured way to voice their concerns. This customer complaint form collects the incident details, complaint category, and desired resolution your team needs to investigate and close issues efficiently — turning frustrated customers into resolved ones.
Free for non-commercial projects, with unlimited forms and responses.
Last updated
A customer complaint form gives unhappy customers a structured outlet and gives your business the information it needs to act. Without one, complaints arrive via scattered emails, social media messages, and phone calls — making it nearly impossible to track patterns, assign responsibility, or measure resolution times.
This template captures the essentials: who the customer is, what went wrong, when it happened, and what they want as an outcome. The complaint type dropdown lets you categorize issues at intake, so your team can route product quality complaints to operations, billing disputes to finance, and service complaints to the relevant manager — without a manual triage step.
formformform sends an instant email notification the moment a complaint is submitted, and all submissions are stored in your dashboard for review and export. You can embed this form on your website, link to it from order confirmation emails, or display it in-store via QR code — making it easy for customers to reach you through the channel they prefer.
Use your own copy to change labels, remove questions and add the details you need. Try the preview alongside this guide to see what respondents will be asked.
Review the starting questions and choices. You can change them in your own copy.
Jane Smith
jane@example.com
(555) 123-4567
ORD-12345
Please describe what happened in as much detail as possible.
What outcome would you like to see?
Suggested uses, and why this starting point can help. Adapt the questions to your own process.
Turn initial interest into information you can review. Use the answers to prepare a relevant follow-up and decide whether the opportunity fits your work. Review “Order or Account Number” in particular and adapt it to the detail you need.
Use this as a starting point when you need the same essential information from each person. Review the questions against your process before sharing your copy. Review “Complaint Type” in particular and adapt it to the detail you need.
Use this as a starting point when you need the same essential information from each person. Review the questions against your process before sharing your copy. Review “Date of Incident” in particular and adapt it to the detail you need.
Ask for the context needed to understand the request before replying. This reduces the back-and-forth needed to establish the basic facts. Review “Complaint Details” in particular and adapt it to the detail you need.
Use this as a starting point when you need the same essential information from each person. Review the questions against your process before sharing your copy. Review “Is this the first time you are reporting this issue?” in particular and adapt it to the detail you need.
Use this as a starting point when you need the same essential information from each person. Review the questions against your process before sharing your copy. Review “Desired Resolution” in particular and adapt it to the detail you need.
Turn initial interest into information you can review. Use the answers to prepare a relevant follow-up and decide whether the opportunity fits your work. Review “May we contact you about this complaint?” in particular and adapt it to the detail you need.
Records subscription plan, feature area affected, and steps to reproduce the problem so the product and support teams can triage bugs versus service complaints.
Click 'Use this template' to open the form builder with all complaint fields pre-loaded.
Customize the complaint type options to match your specific business categories.
Add any additional fields specific to your industry, such as product SKU or location.
Set your notification email so complaints route to the right team immediately.
Publish the form and share the link via your website, email footer, or receipts.
Review submissions in your dashboard and export data for complaint tracking reports.
add a confirmation message so customers know their complaint was received and when to expect a response.
vague options like 'Other' dominate when categories are too broad. Define distinct types so data is actionable.
knowing what the customer wants upfront saves back-and-forth and speeds resolution.
export submissions and log resolution dates to spot which complaint types take longest to close.
recurring themes signal systemic issues, not one-off incidents.
capture the core details and follow up for anything else during resolution.
Captures dish name, server name, and table number alongside the incident description so kitchen and front-of-house managers can investigate specific service failures.
Collects order number, product name, and damage description with an option to attach photo evidence so the fulfillment team can process replacements or refunds.
Records room number, check-in dates, and specific service department involved so the property manager can assign follow-up to the correct department head.
Gathers store location, date, time of visit, and staff description so HR can investigate specific incidents and take appropriate action.
Collects account number, billing period, disputed amount, and reason so the billing team can pull records and issue corrections without additional back-and-forth.
Captures department, treating provider, date of appointment, and nature of complaint so the patient relations team can review records and respond within required timeframes.
Records course name, instructor, and specific content or technical issue so the platform team can investigate and update the affected course.
Collects membership ID, facility location, and complaint category — equipment, cleanliness, staff, or scheduling — so operations can prioritize fixes.
Captures tracking number, delivery date, and issue type — late/missing/damaged — so the logistics team can trace the shipment and coordinate redelivery or compensation.
Records subscription plan, feature area affected, and steps to reproduce the problem so the product and support teams can triage bugs versus service complaints.
Collects unit number, nature of complaint — maintenance/noise/safety — and preferred contact time so the property manager can respond and schedule resolution.
Gathers account type, transaction date, and dispute amount so the financial institution can initiate an investigation within regulatory deadlines.
Every submission triggers an instant email notification to the address you configure. You can also view, filter, and export all submissions from your formformform dashboard.
You can set up multiple notification email addresses so complaints are copied to the relevant team. For advanced routing by complaint type, you can use Zapier or Make to connect formformform to your helpdesk or CRM.
Yes. All formformform forms are fully responsive and work on phones, tablets, and desktops without any extra configuration.
Add an Upload field to this template in the editor and customers can attach a photo or a receipt when they submit — plenty of room for a single image, since each file tops out at 2 MB. Each Upload field holds one file, so add a second one if you want a slot for both a photo and a receipt. For something bigger, like a multi-page PDF statement, add a short text field as well and have customers paste a link to the hosted file.
After publishing, copy the iframe embed code from your form's share page and paste it into your website HTML. It works on WordPress, Squarespace, Webflow, and any custom site.
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Free for non-commercial projects, with unlimited forms and responses.
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