Customer Feedback Form Template

You can't improve what you don't measure. This customer feedback form captures satisfaction ratings, open-ended praise and criticism, and likelihood to recommend — giving you the mix of quantitative and qualitative data you need to make real improvements. Anonymous-friendly, mobile-ready, and takes under two minutes to complete.

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Fields in this template

Name
Email Address
Overall Satisfactionrequired
Very Satisfied · Satisfied · Neutral · Dissatisfied · Very Dissatisfied
What did you like most?required
What could we improve?
How likely are you to recommend us to a friend or colleague?
Very Likely · Likely · Neutral · Unlikely · Very Unlikely
Anything else you'd like to share?

Who uses this template

E-commerce storesSaaS companiesRestaurants and cafesService businessesHealthcare providersHotels and hospitalityFitness studiosRetail shops

About this template

Customer feedback is the clearest signal you have about whether your business is working. Not analytics dashboards, not revenue charts — actual words from actual customers describing what they loved and what frustrated them. A well-designed feedback form makes it easy for customers to give you that signal, and easy for you to act on it.

This template balances structure with openness. The satisfaction rating and recommendation likelihood give you trackable numbers you can compare over time. The open-ended questions are where the real value lives: specific praise tells you what to protect, and specific criticism tells you exactly what to fix. Making name and email optional increases response rates — many customers will give honest feedback if they can do it anonymously.

formformform's submission dashboard lets you read every piece of feedback in one place. You'll get an email alert for each response, so critical issues surface immediately rather than sitting in a database until your quarterly review. Embed the form on your post-purchase confirmation page, link to it in a follow-up email, or add it to your website footer — wherever your customers are after an interaction.

What's included

5-point overall satisfaction rating

Open-ended 'what did you like' and 'what could improve' fields

Likelihood to recommend question (NPS-style)

Optional name and email for follow-up

Anonymous submissions supported — name and email are not required

Instant email alerts on every response

Embeds on your website, in email signatures, or post-purchase pages

Free with unlimited responses

How to create a customer feedback form

1
Click 'Use this template' to start with the customer feedback form in formformform.
2
Customize the satisfaction options if needed — some businesses prefer a 1-5 star scale or a simple thumbs up / thumbs down.
3
Add product or service-specific questions if relevant — a restaurant might add questions about food quality or service speed.
4
Set your notification email to receive an alert every time a customer responds.
5
Embed the form on your post-purchase confirmation page, in your follow-up emails, or on your website's feedback page.
6
Review responses regularly and track your satisfaction trend over time using the submissions dashboard.

Best practices for your customer feedback form

Ask right after the experience

send or show the feedback form within 24 hours while the interaction is fresh. Response rates drop significantly after 48 hours.

Keep name and email optional

anonymous feedback is more honest, and you'll get a much higher response rate. Only require contact info if you need to follow up.

Act on what you hear

nothing kills feedback programs faster than customers seeing their suggestions ignored. Close the loop when you make a change based on feedback.

Use open-ended responses for testimonials

great responses with names attached (with permission) are excellent social proof for your website.

Segment your feedback

if you serve different customer types, add a dropdown to identify which segment they belong to so you can compare satisfaction across groups.

Follow up with dissatisfied customers

if someone marks 'Dissatisfied' or 'Very Dissatisfied' and leaves an email, a personal response within 24 hours can turn them around.

Frequently asked questions

Is this customer feedback form template free?

Yes, completely free. You can collect unlimited feedback responses with no subscription and no credit card required.

Can customers submit feedback anonymously?

Yes. The name and email fields in this template are optional by default. Customers can submit feedback without identifying themselves, which typically increases response rates and candor.

How do I send the feedback form to customers?

You can share a direct link via email, embed it on your website, add it to your post-purchase confirmation page, or include it in a follow-up email sequence.

Can I add industry-specific questions?

Absolutely. You can add any field type — star ratings, dropdown menus, additional text fields, or section headings to organize the form into multiple areas of your product or service.

Will I know when someone leaves a negative review?

Yes. Every submission triggers an instant email notification, so you'll know immediately when a customer is dissatisfied and can respond promptly.

Can I export the feedback data?

Yes. All submissions are stored in your formformform dashboard and can be exported for further analysis in spreadsheets or other tools.