You can't improve what you don't measure. This customer feedback form captures satisfaction ratings, open-ended praise and criticism, and likelihood to recommend — giving you the mix of quantitative and qualitative data you need to make real improvements. Anonymous-friendly, mobile-ready, and takes under two minutes to complete.
Free for non-commercial projects, with unlimited forms and responses.
Last updated
Customer feedback is the clearest signal you have about whether your business is working. Not analytics dashboards, not revenue charts — actual words from actual customers describing what they loved and what frustrated them. A well-designed feedback form makes it easy for customers to give you that signal, and easy for you to act on it.
This template balances structure with openness. The satisfaction rating and recommendation likelihood give you trackable numbers you can compare over time. The open-ended questions are where the real value lives: specific praise tells you what to protect, and specific criticism tells you exactly what to fix. Making name and email optional increases response rates — many customers will give honest feedback if they can do it anonymously.
formformform's submission dashboard lets you read every piece of feedback in one place. You'll get an email alert for each response, so critical issues surface immediately rather than sitting in a database until your quarterly review. Embed the form on your post-purchase confirmation page, link to it in a follow-up email, or add it to your website footer — wherever your customers are after an interaction.
Use your own copy to change labels, remove questions and add the details you need. Try the preview alongside this guide to see what respondents will be asked.
Review the starting questions and choices. You can change them in your own copy.
Jane Smith
jane@example.com
Tell us what worked well for you.
Any suggestions or things that didn't meet your expectations.
Additional comments, questions, or ideas.
Suggested uses, and why this starting point can help. Adapt the questions to your own process.
Use this as a starting point when you need the same essential information from each person. Review the questions against your process before sharing your copy. Review “Overall Satisfaction” in particular and adapt it to the detail you need.
Turn initial interest into information you can review. Use the answers to prepare a relevant follow-up and decide whether the opportunity fits your work. Review “What did you like most?” in particular and adapt it to the detail you need.
Use this as a starting point when you need the same essential information from each person. Review the questions against your process before sharing your copy. Review “What could we improve?” in particular and adapt it to the detail you need.
Ask for the context needed to understand the request before replying. This reduces the back-and-forth needed to establish the basic facts. Review “How likely are you to recommend us to a friend or colleague?” in particular and adapt it to the detail you need.
Use this as a starting point when you need the same essential information from each person. Review the questions against your process before sharing your copy. Review “Anything else you'd like to share?” in particular and adapt it to the detail you need.
Use this as a starting point when you need the same essential information from each person. Review the questions against your process before sharing your copy. Review “Overall Satisfaction” in particular and adapt it to the detail you need.
Get a useful brief before the first conversation. Written context helps you assess fit, prepare questions and decide what to discuss next. Review “What did you like most?” in particular and adapt it to the detail you need.
Use this as a starting point when you need the same essential information from each person. Review the questions against your process before sharing your copy. Review “What could we improve?” in particular and adapt it to the detail you need.
Click 'Use this template' to start with the customer feedback form in formformform.
Customize the satisfaction options if needed — some businesses prefer a 1-5 star scale or a simple thumbs up / thumbs down.
Add product or service-specific questions if relevant — a restaurant might add questions about food quality or service speed.
Set your notification email to receive an alert every time a customer responds.
Embed the form on your post-purchase confirmation page, in your follow-up emails, or on your website's feedback page.
Review responses regularly and track your satisfaction trend over time using the submissions dashboard.
send or show the feedback form within 24 hours while the interaction is fresh. Response rates drop significantly after 48 hours.
anonymous feedback is more honest, and you'll get a much higher response rate. Only require contact info if you need to follow up.
nothing kills feedback programs faster than customers seeing their suggestions ignored. Close the loop when you make a change based on feedback.
great responses with names attached (with permission) are excellent social proof for your website.
if you serve different customer types, add a dropdown to identify which segment they belong to so you can compare satisfaction across groups.
if someone marks 'Dissatisfied' or 'Very Dissatisfied' and leaves an email, a personal response within 24 hours can turn them around.
Yes, completely free. You can collect unlimited feedback responses with no subscription and no credit card required.
Yes. The name and email fields in this template are optional by default. Customers can submit feedback without identifying themselves, which typically increases response rates and candor.
You can share a direct link via email, embed it on your website, add it to your post-purchase confirmation page, or include it in a follow-up email sequence.
Absolutely. You can add any field type — star ratings, dropdown menus, additional text fields, or section headings to organize the form into multiple areas of your product or service.
Yes. Every submission triggers an instant email notification, so you'll know immediately when a customer is dissatisfied and can respond promptly.
Yes. All submissions are stored in your formformform dashboard and can be exported for further analysis in spreadsheets or other tools.
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Explore how formformform fits the forms you need to build.
Opens with product context and a link to this page.
Free for non-commercial projects, with unlimited forms and responses.
Use this template