Building something new? Start collecting interested users before launch day. This waitlist form captures email, optional context, and where each signup came from — so you know who to invite first and which channels are working.
Free for non-commercial projects, with unlimited forms and responses.
Last updated
A waitlist is the easiest way to validate an idea and build a launch list at the same time. Long before you have a product to sell, you can spin up a landing page with a single form, share it with your network, and watch which channels actually convert visitors into interested users. By the time you're ready to launch, you have a warm audience to invite — not a cold marketing problem to solve.
This template is built for the earliest stage of a product. Email is the only required field because friction kills early signups, but the optional fields surface the context you need to prioritize: who has the strongest use case, who came from which channel, and who might make a great early design partner. The source field doubles as launch-marketing intelligence — by the time you have 500 signups, you'll know exactly which channels to spend on when you go public.
formformform is free for unlimited waitlist signups, which matters when you're pre-revenue. There's no monthly fee, no contact limit, and no upgrade prompt when your list grows. Embed the form on a Carrd page, a Notion site, a coming-soon WordPress page, or a custom landing page — and pipe new signups to your inbox so you can welcome people personally.
Use your own copy to change labels, remove questions and add the details you need. Try the preview alongside this guide to see what respondents will be asked.
Review the starting questions and choices. You can change them in your own copy.
Jane Smith
you@email.com
Acme Inc.
Tell us about your use case so we can prioritize who to invite first.
Suggested uses, and why this starting point can help. Adapt the questions to your own process.
Use this as a starting point when you need the same essential information from each person. Review the questions against your process before sharing your copy. Review “Company (optional)” in particular and adapt it to the detail you need.
Turn initial interest into information you can review. Use the answers to prepare a relevant follow-up and decide whether the opportunity fits your work. Review “What are you hoping to use this for?” in particular and adapt it to the detail you need.
Collect answers in a consistent structure, so you can compare responses while keeping each person’s explanation in context. Review “How did you hear about us?” in particular and adapt it to the detail you need.
Use this as a starting point when you need the same essential information from each person. Review the questions against your process before sharing your copy. Review “Company (optional)” in particular and adapt it to the detail you need.
Use this as a starting point when you need the same essential information from each person. Review the questions against your process before sharing your copy. Review “What are you hoping to use this for?” in particular and adapt it to the detail you need.
Use this as a starting point when you need the same essential information from each person. Review the questions against your process before sharing your copy. Review “How did you hear about us?” in particular and adapt it to the detail you need.
Use this as a starting point when you need the same essential information from each person. Review the questions against your process before sharing your copy. Review “Company (optional)” in particular and adapt it to the detail you need.
Turn initial interest into information you can review. Use the answers to prepare a relevant follow-up and decide whether the opportunity fits your work. Review “What are you hoping to use this for?” in particular and adapt it to the detail you need.
Click "Use this template" to add the waitlist form to your free formformform account.
Update the heading and intro paragraph with what you're building and what people are signing up for.
Customize the source dropdown to match the channels you're actually using to promote.
Set a notification email so you can welcome each new signup personally.
Brand the form with your colors and logo to match your landing page.
Publish and embed — drop it on your landing page, Notion site, or coming-soon page.
every additional required field cuts signup conversion. Optional fields are fine; required fields are dangerous.
at the early stage, a quick personal email from a founder converts more early adopters than any drip campaign.
knowing whether your signups came from Twitter, Hacker News, or a friend's tweet is the most valuable launch data you'll collect.
the people who fill it in are your best early customers. Reach out to them first.
be honest about timelines. "We'll let you know when we're ready" beats "Launching next month" if you're not sure.
invite the most engaged signups to a private beta, then turn their feedback into testimonials when you go public.
Yes, completely free. You can collect unlimited waitlist signups with no trial period and no credit card required.
Yes. You can export all signups from your dashboard as a CSV, ready to import into your email tool or paste into a launch announcement.
Yes — the source dropdown captures self-reported attribution. You can also add a hidden field with a UTM parameter to track signups from specific campaigns automatically.
formformform sends a notification to you when someone joins. To send an automatic welcome email to the signup, connect formformform to an email tool via webhook or Zapier.
Yes. Use the embed code to drop the form into any landing page builder that supports HTML or iframes.
formformform includes built-in spam filtering with no CAPTCHA. Most waitlist signups are real because there's nothing to gain from joining a list under a fake name.
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Opens with product context and a link to this page.
Free for non-commercial projects, with unlimited forms and responses.
Use this template