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Webinar Registration Form Template

Run a webinar without paying for an enterprise platform. This registration form captures everything you need to confirm attendance, qualify leads, and follow up afterward — name, work email, role, company size, and topic interests. Embed it on your landing page or share the link.

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Free for non-commercial projects, with unlimited forms and responses.

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The starting point

About this template

A webinar registration form sits between your marketing channels and your event platform. It captures the contact details, company information, and intent of every person who plans to attend, so you can send them the join link, follow up with attendees and no-shows differently, and qualify the leads that come in.

More about this template

This template is built for B2B webinars where context matters. The work email field weeds out throwaway addresses, the company size dropdown gives sales a quick lens for prioritization, and the source field tells you which channels are actually driving signups. The optional question field is small but powerful — it gives you a free preview of what your audience cares about and often surfaces the perfect opening question to use during the live session.

formformform makes webinar signups frictionless. The form is free with unlimited registrations, embeds anywhere you can host an iframe, and sends instant email notifications so you can follow up the moment a registration comes in. There's no need for an expensive marketing automation platform just to collect signups — you can pair this form with any webinar tool (Zoom, Google Meet, Restream) and a simple confirmation email.

9 fields to make your own3 required in this starting form

Make it fit your workflow.

Use your own copy to change labels, remove questions and add the details you need. Try the preview alongside this guide to see what respondents will be asked.

Use this template
The questions, explained

Fields in this template

Review the starting questions and choices. You can change them in your own copy.

  • Short answerRequired

    First Name

    Jane

  • Short answerRequired

    Last Name

    Smith

  • Email addressRequired

    Work Email

    jane@company.com

  • Short answerOptional

    Company

    Acme Inc.

  • Short answerOptional

    Job Title

    Marketing Manager

  • DropdownOptional

    Company Size

    6 choices
    • Just me
    • 2-10
    • 11-50
    • 51-200
    • 201-1,000
    • 1,000+
  • DropdownOptional

    How did you hear about this webinar?

    6 choices
    • Email
    • LinkedIn
    • Twitter / X
    • A colleague
    • Google search
    • Other
  • Long answerOptional

    Anything you'd like us to cover?

    Topics or questions you're hoping we'll address.

  • Multiple choiceOptional

    Email Updates

    2 choices
    • Send me a recording if I can't attend
    • Subscribe me to occasional newsletter updates
Where it fits

Who uses this template

Suggested uses, and why this starting point can help. Adapt the questions to your own process.

B2B marketers

Use this as a starting point when you need the same essential information from each person. Review the questions against your process before sharing your copy. Review “Company” in particular and adapt it to the detail you need.

Sales teams

Turn initial interest into information you can review. Use the answers to prepare a relevant follow-up and decide whether the opportunity fits your work. Review “Job Title” in particular and adapt it to the detail you need.

Product managers

Collect answers in a consistent structure, so you can compare responses while keeping each person’s explanation in context. Review “Company Size” in particular and adapt it to the detail you need.

Customer success teams

Replace scattered requests with a consistent starting point. The answers help you understand the work, identify gaps and prepare a follow-up. Review “How did you hear about this webinar?” in particular and adapt it to the detail you need.

Course creators

Use this as a starting point when you need the same essential information from each person. Review the questions against your process before sharing your copy. Review “Anything you'd like us to cover?” in particular and adapt it to the detail you need.

Consultants

Get a useful brief before the first conversation. Written context helps you assess fit, prepare questions and decide what to discuss next. Review “Company” in particular and adapt it to the detail you need.

Founders running launches

Turn initial interest into information you can review. Use the answers to prepare a relevant follow-up and decide whether the opportunity fits your work. Review “Job Title” in particular and adapt it to the detail you need.

Trainers

Use this as a starting point when you need the same essential information from each person. Review the questions against your process before sharing your copy. Review “Company Size” in particular and adapt it to the detail you need.

What's included

Captures name, work email, company, and role
Company size dropdown for lead qualification
Source attribution field to track which channels work
Optional question field so you can plan content around real interests
Recording opt-in for people who can't attend live
Newsletter opt-in checkbox
Free with unlimited registrations and instant email alerts

How to create a webinar registration form

  1. 1

    Click "Use this template" to spin up the webinar registration form in your free formformform account.

  2. 2

    Update the heading and intro paragraph with your webinar title, date, time, and time zone.

  3. 3

    Add a hidden field for the webinar ID if you're running multiple sessions, so each registration is tagged correctly.

  4. 4

    Customize the source dropdown to match the channels you're actually promoting through.

  5. 5

    Set your notification email so you can spot key registrations in real time.

  6. 6

    Publish and embed — drop the form on your webinar landing page or share the link in promotional emails.

Best practices for your webinar registration form

Keep it short above the fold

name, work email, and company are the only truly required fields. Everything else can be optional.

Ask about topic interest

a single "what do you hope to learn?" field is the cheapest audience research you'll ever do.

Always offer a recording opt-in

most B2B registrants attend the recording, not the live session, and you'll lose them if you don't ask.

Track attribution

knowing which channels drove registrations tells you where to spend your next marketing dollar.

Send a confirmation email immediately

registrants want to feel sure they're signed up, and the join link should be in their inbox within seconds.

Send reminders

one a day before, one an hour before. Live attendance rates double when you send timely reminders.

Frequently asked questions

Is this webinar registration form free?

Yes. You can collect unlimited webinar registrations for free, with no trial period and no credit card required.

Can I send a Zoom or Google Meet link automatically?

formformform sends a notification when someone registers. To send the join link automatically, you can connect formformform to your email tool via Zapier or use the webhook feature to push registrations into your webinar platform.

Can I run multiple webinars with this template?

Yes. Create one form per session, or use a single form with a hidden field that captures which session each person registered for.

How do I follow up with attendees and no-shows differently?

Export your registration list and cross-reference it with your webinar platform's attendance report. You can then send tailored follow-up emails to each group.

Do registrants need an account to sign up?

No. Anyone with the link can register — there's no login wall and no friction.

Can I add my logo and brand colors?

Yes. Customize the form's appearance to match your brand before embedding it on your landing page.

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