Social proof is your most persuasive sales asset — and this form makes collecting it effortless. Capture the customer's name, role, satisfaction rating, and a rich written testimonial, then get clear permission for exactly how and where you can publish it. Every submission is ready to use the moment it lands in your inbox.
Free for non-commercial projects, with unlimited forms and responses.
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Customer testimonials are the single most credible marketing asset a business can have. Unlike ad copy written by your team, testimonials carry the voice of a real person describing a real result — and that authenticity converts browsers into buyers more effectively than any headline you could write yourself.
The challenge most businesses face isn't finding happy customers; it's capturing their words in a structured, usable format and getting clear permission to publish. This testimonial form solves both problems. A guided prompt helps customers write something specific and compelling rather than a generic 'Great service!' The permission section eliminates the awkward back-and-forth of checking whether you can use someone's name or post their quote on LinkedIn.
formformform makes it easy to drop a testimonial request into your post-purchase email sequence, add it to your customer success workflow, or share a direct link via a satisfaction survey follow-up. All responses are stored in your submissions dashboard, ready to copy into your website, ads, and social channels the moment they arrive.
Use your own copy to change labels, remove questions and add the details you need. Try the preview alongside this guide to see what respondents will be asked.
Review the starting questions and choices. You can change them in your own copy.
Sarah Williams
sarah@example.com
Marketing Director at Acme Co.
e.g. Premium Plan, Logo Design Package
Tell us about your experience. What problem did we solve? What results did you see? What would you tell someone considering us?
Suggested uses, and why this starting point can help. Adapt the questions to your own process.
Turn initial interest into information you can review. Use the answers to prepare a relevant follow-up and decide whether the opportunity fits your work. Review “Your Company or Job Title” in particular and adapt it to the detail you need.
Turn initial interest into information you can review. Use the answers to prepare a relevant follow-up and decide whether the opportunity fits your work. Review “Product or Service You Used” in particular and adapt it to the detail you need.
Turn initial interest into information you can review. Use the answers to prepare a relevant follow-up and decide whether the opportunity fits your work. Review “Overall Satisfaction” in particular and adapt it to the detail you need.
Get a useful brief before the first conversation. Written context helps you assess fit, prepare questions and decide what to discuss next. Review “Your Testimonial” in particular and adapt it to the detail you need.
Use this as a starting point when you need the same essential information from each person. Review the questions against your process before sharing your copy. Review “May we use your testimonial on social media?” in particular and adapt it to the detail you need.
Ask for the context needed to understand the request before replying. This reduces the back-and-forth needed to establish the basic facts. Review “Your Company or Job Title” in particular and adapt it to the detail you need.
Use this as a starting point when you need the same essential information from each person. Review the questions against your process before sharing your copy. Review “Product or Service You Used” in particular and adapt it to the detail you need.
Use this as a starting point when you need the same essential information from each person. Review the questions against your process before sharing your copy. Review “Overall Satisfaction” in particular and adapt it to the detail you need.
Click 'Use this template' to open the testimonial form in formformform — it's ready to use immediately.
Customize the testimonial prompt to reflect your product or service and suggest specific results customers might mention.
Update the permission options to match your actual publishing channels (e.g., add 'Instagram' or 'Google Business Profile' if relevant).
Set up an email notification so your marketing team is alerted when a new testimonial is submitted.
Add a friendly thank-you message or redirect to a page offering a discount or bonus for customers who share their story.
Embed the form link in your post-purchase email sequence or send it directly to customers you know are satisfied.
send the testimonial request 7-14 days after purchase or project completion, when the value is still fresh but results have had time to appear.
'What problem did we solve and what results did you see?' consistently produces more useful testimonials than 'Share your experience'.
some customers are happy to be named; others prefer initials. Giving the choice increases your response rate.
only feature 4- and 5-star testimonials publicly; use lower-rated submissions as internal feedback.
a quick thank-you email strengthens the relationship and can lead to a case study or video testimonial.
your testimonial library becomes more valuable over time as you build landing pages for different use cases and audiences.
Prompts users to describe the specific workflow they automated and the time saved so the marketing team can highlight quantified ROI in ads.
Collects the client's before-and-after metrics alongside permission for a full written case study and logo usage on the agency website.
Asks customers to rate specific attributes like quality, packaging, and delivery speed alongside a free-text review for product page display.
Asks students to describe their skill level before the course and a specific outcome they achieved after completing it.
Captures the engagement type, measurable business outcome, and whether the client would recommend the firm for specific services.
Collects patient experience feedback with HIPAA-compliant permission fields that allow only first name and general service type to be published.
Asks clients to share a specific fitness milestone they achieved and their starting point to create compelling before-and-after stories.
Gathers event type, guest count, and client highlights so testimonials can be sorted by event category for targeted marketing.
Collects reader occupation and the single biggest insight from the book so the author can feature highly relevant quotes per audience segment.
Asks buyers or sellers to describe the challenge they faced (competitive market, time pressure) and how their agent addressed it.
Requests before-and-after permission for photos alongside the written testimonial so designers can build visual case studies with client quotes.
Captures time-to-deployment, team size, and integration complexity so testimonials can be matched to prospective clients with similar technical environments.
Generally, you need consent to attribute a testimonial to a specific person, especially in regulated industries. This form captures that consent explicitly per channel, giving you a clear record for each submission.
Yes. Copy the form link and insert it into your email sequence. When customers click and submit, the response goes directly to your formformform dashboard and triggers an email notification.
You can still publish the testimonial anonymously — 'A marketing director at a mid-sized tech company said...' Anonymous testimonials are common and still carry credibility, especially in B2B contexts.
Yes. You can translate the form fields and publish it in any language. formformform stores and displays responses exactly as submitted, regardless of language.
Your submissions dashboard shows every response. Copy the testimonial text, the customer's name (per their permission choice), and their company/title directly into your website's testimonial section.
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Free for non-commercial projects, with unlimited forms and responses.
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