Customer Testimonial Submission Template

Social proof is your most persuasive sales asset — and this form makes collecting it effortless. Capture the customer's name, role, satisfaction rating, and a rich written testimonial, then get clear permission for exactly how and where you can publish it. Every submission is ready to use the moment it lands in your inbox.

Use this template

Last updated 21 August 2026

Fields in this template

Your Full Namerequired
Email Addressrequired
Your Company or Job Title
Product or Service You Usedrequired
Overall Satisfactionrequired
5 — Extremely satisfied · 4 — Very satisfied · 3 — Satisfied · 2 — Somewhat satisfied · 1 — Not satisfied
Your Testimonialrequired
May we publish your testimonial with your name?required
Yes, use my full name · Yes, use first name and last initial only · No, please keep me anonymous
May we include your company name or job title?required
Yes, include my company and title · Yes, company only · No, please omit this
May we use your testimonial on social media?required
Yes, use it across all social channels · Yes, but only LinkedIn · No social media use please

Who uses this template

Marketing teamsSaaS companiesE-commerce brandsAgencies and consultantsCoaches and course creatorsService-based businessesSoftware vendorsHealthcare practices

About this template

Customer testimonials are the single most credible marketing asset a business can have. Unlike ad copy written by your team, testimonials carry the voice of a real person describing a real result — and that authenticity converts browsers into buyers more effectively than any headline you could write yourself.

The challenge most businesses face isn't finding happy customers; it's capturing their words in a structured, usable format and getting clear permission to publish. This testimonial form solves both problems. A guided prompt helps customers write something specific and compelling rather than a generic 'Great service!' The permission section eliminates the awkward back-and-forth of checking whether you can use someone's name or post their quote on LinkedIn.

formformform makes it easy to drop a testimonial request into your post-purchase email sequence, add it to your customer success workflow, or share a direct link via a satisfaction survey follow-up. All responses are stored in your submissions dashboard, ready to copy into your website, ads, and social channels the moment they arrive.

12 form ideas you can build with this template

SaaS Product Testimonial Form

Prompts users to describe the specific workflow they automated and the time saved so the marketing team can highlight quantified ROI in ads.

Agency Client Case Study Kickoff Form

Collects the client's before-and-after metrics alongside permission for a full written case study and logo usage on the agency website.

E-Commerce Product Review Form

Asks customers to rate specific attributes like quality, packaging, and delivery speed alongside a free-text review for product page display.

Online Course Testimonial Form

Asks students to describe their skill level before the course and a specific outcome they achieved after completing it.

Consulting Firm Testimonial Form

Captures the engagement type, measurable business outcome, and whether the client would recommend the firm for specific services.

Healthcare Practice Patient Review Form

Collects patient experience feedback with HIPAA-compliant permission fields that allow only first name and general service type to be published.

Personal Trainer Testimonial Form

Asks clients to share a specific fitness milestone they achieved and their starting point to create compelling before-and-after stories.

Event Production Company Testimonial Form

Gathers event type, guest count, and client highlights so testimonials can be sorted by event category for targeted marketing.

Book Author Review Form

Collects reader occupation and the single biggest insight from the book so the author can feature highly relevant quotes per audience segment.

Real Estate Agent Testimonial Form

Asks buyers or sellers to describe the challenge they faced (competitive market, time pressure) and how their agent addressed it.

Interior Design Studio Testimonial Form

Requests before-and-after permission for photos alongside the written testimonial so designers can build visual case studies with client quotes.

Software Implementation Partner Testimonial Form

Captures time-to-deployment, team size, and integration complexity so testimonials can be matched to prospective clients with similar technical environments.

What's included

Satisfaction rating radio for at-a-glance score tracking

Open-ended testimonial field that prompts specific, useful responses

Granular publishing permission controls per channel

Optional company and title capture for B2B social proof

Email notification on every submission

Embeds in post-purchase flows, email campaigns, and account portals

Unlimited submissions at no cost

How to create a customer testimonial submission

1
Click 'Use this template' to open the testimonial form in formformform — it's ready to use immediately.
2
Customize the testimonial prompt to reflect your product or service and suggest specific results customers might mention.
3
Update the permission options to match your actual publishing channels (e.g., add 'Instagram' or 'Google Business Profile' if relevant).
4
Set up an email notification so your marketing team is alerted when a new testimonial is submitted.
5
Add a friendly thank-you message or redirect to a page offering a discount or bonus for customers who share their story.
6
Embed the form link in your post-purchase email sequence or send it directly to customers you know are satisfied.

Best practices for your customer testimonial submission

Ask at the right moment

send the testimonial request 7-14 days after purchase or project completion, when the value is still fresh but results have had time to appear.

Guide the response with a specific prompt

'What problem did we solve and what results did you see?' consistently produces more useful testimonials than 'Share your experience'.

Offer multiple anonymity options

some customers are happy to be named; others prefer initials. Giving the choice increases your response rate.

Use the satisfaction rating as a filter

only feature 4- and 5-star testimonials publicly; use lower-rated submissions as internal feedback.

Follow up personally with especially good testimonials

a quick thank-you email strengthens the relationship and can lead to a case study or video testimonial.

Store all submissions even if you don't use them immediately

your testimonial library becomes more valuable over time as you build landing pages for different use cases and audiences.

Frequently asked questions

Is it legal to publish customer testimonials without explicit permission?

Generally, you need consent to attribute a testimonial to a specific person, especially in regulated industries. This form captures that consent explicitly per channel, giving you a clear record for each submission.

Can I use this form in my automated post-purchase email flow?

Yes. Copy the form link and insert it into your email sequence. When customers click and submit, the response goes directly to your formformform dashboard and triggers an email notification.

What if a customer submits a testimonial but doesn't allow me to use their name?

You can still publish the testimonial anonymously — 'A marketing director at a mid-sized tech company said...' Anonymous testimonials are common and still carry credibility, especially in B2B contexts.

Can I collect testimonials in languages other than English?

Yes. You can translate the form fields and publish it in any language. formformform stores and displays responses exactly as submitted, regardless of language.

How do I turn testimonial submissions into website copy?

Your submissions dashboard shows every response. Copy the testimonial text, the customer's name (per their permission choice), and their company/title directly into your website's testimonial section.