Lock in demand for products that haven't shipped yet. This pre-order form captures customer info, product variant, quantity, and a ship-date acknowledgment — perfect for vinyl pressings, indie books, craft drops, game launches, and seasonal pre-sales.
A pre-order form has different intent than a regular order form: the product doesn't exist yet, or hasn't shipped, and the customer is committing to receive it later. Indie creators use pre-orders constantly — vinyl labels press records based on confirmed demand, self-published authors lock in print runs, indie game developers fund production rounds, and craft brands run limited drops before manufacturing. This template captures the essentials without forcing you onto a Kickstarter or Shopify pre-order plugin.
The form is intentionally lean: name, email, shipping address, product variant, quantity, and an acknowledgment checkbox confirming the customer understands the ship date is in the future. The acknowledgment is critical — it sets expectations and reduces refund requests later when impatient buyers wonder why their order hasn't arrived. The optional 'notify me when it ships' checkbox lets you build a clean shipping notification list. Special requests handles personalization (signed copies, dedications, color preferences).
formformform fits the indie creator perfectly. Every form is free with unlimited submissions, no per-pre-order fees, and embed-ready for your campaign page, Linktree, or Squarespace. Pair it with a payment link if you want to collect funds upfront, or use it just to capture demand and follow up with payment after the run is confirmed. Most indie creators use it for both — measuring demand and building a customer list before committing to production.
Captures colorway choice, format (LP or 7-inch), and shipping address for indie label pressing runs.
Records edition (hardcover or paperback), signed copy flag, and personalization message for self-published authors.
Captures platform, edition tier, and backer name reference for indie game developers.
Records issue number, subscription tier, and shipping zone for indie zine publishers.
Captures designer toy variant, edition number reservation, and ship-to address.
Records size, colorway, and notification preference for streetwear capsule drops.
Captures base shoe model, custom design choice, and size for custom sneaker artists.
Records can count, release-day pickup window, and ID verification flag for limited beer drops.
Captures buyer details, signed copy add-on, and dedication message for cookbook authors.
Records format choice, bundle add-ons (poster, sticker), and shipping address for indie musicians.
Captures cookie variety mix, dozen count, and pickup day for holiday baking pre-orders.
Records seedling variety, count, and farm pickup date for nurseries running spring pre-sales.
Click "Use this template" to start with a ready-built pre-order form.
Update the product or variant placeholder with your actual product name and any options (colorway, edition, format).
Update the acknowledgment checkbox text to include your expected ship date or month.
Set up your notification email so every pre-order pings you immediately.
Decide whether to collect payment upfront — link to a Stripe or PayPal page from the form description if so.
Publish the form and link to it from your campaign page, Linktree, or social bio.
put the expected month directly in the acknowledgment checkbox so there's no ambiguity.
even an automated reply helps customers feel confident their reservation is locked in.
some pre-orders charge immediately, others charge at ship time; pick one and explain it upfront.
silence is the #1 cause of refund requests on delayed pre-orders.
the optional checkbox lets you batch-email everyone the day the product ships, reducing customer service.
close the form once you've hit your edition size to preserve scarcity and avoid overcommitting.
if you offer signed copies or custom variants, make sure the special requests field is prominent.
Yes — completely free with unlimited reservations. No per-order fees, no monthly subscription, no commission.
formformform doesn't process payments directly. Most indie creators link to a Stripe, PayPal, or Square checkout from the form description, or send a payment link after the pre-order is confirmed. Some just collect demand and invoice closer to ship time.
Yes — close submissions in your dashboard once you've hit your edition size or production cap. Many indie creators announce "limited to 500 copies" upfront to drive urgency.
Both work — it depends on your cash flow and confidence in the timeline. Charging upfront funds production but creates pressure to ship on schedule; charging at ship time is less risky for customers but requires you to manage a longer customer relationship.
The optional "notify me when shipped" checkbox builds your notification list. Export those emails to your email tool (Mailchimp, ConvertKit) and send a batch announcement when the product ships.
Communicate immediately. The #1 cause of refund requests on pre-orders is silence — proactive updates buy you enormous goodwill. Email everyone in the form's notification list with the new timeline.
Take orders for any product without setting up a full online store.
Take B2B orders from retailers and resellers with terms and PO support.
Build a launch list with email, use case, and source attribution fields.
Grow your email list with a clean, frictionless signup form.
Free forever. No credit card required. Customize everything.
Use this template