Bring order to your advertising pipeline. This internal request form captures ad type, channel placement, creative asset status, target audience, budget, and launch date — so your media team or agency has a complete brief before campaign setup begins. No more half-baked ad requests by email.
Free for non-commercial projects, with unlimited forms and responses.
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An advertising request form is the intake mechanism that keeps a marketing or media team from being overwhelmed by unstructured ad requests from across the business. Sales teams, product divisions, and regional offices all need advertising support — and without a consistent intake process, requests arrive incomplete, out of sequence, and without budget authorization.
A well-structured form requires requesters to specify the ad type, target channel, audience, CTA, and budget before the media team begins any work. The creative asset status field is particularly important: knowing upfront whether creative needs to be produced prevents the most common timeline bottleneck in campaign execution — waiting for assets that were never ordered.
formformform makes it easy to centralize all ad requests through a single form, regardless of where requesters sit in the organization. The form can be shared via a Slack channel, embedded in an intranet, or linked from a marketing services portal. Every submission is timestamped, attributed, and searchable — giving the marketing team a complete record of what was requested, approved, and launched each quarter.
Use your own copy to change labels, remove questions and add the details you need. Try the preview alongside this guide to see what respondents will be asked.
Review the starting questions and choices. You can change them in your own copy.
Sam Williams
sam@company.com
North America Sales, Product Line X, etc.
Spring Clearance Push 2025
What should this ad achieve? e.g., drive 200 demo signups, increase brand recall among IT buyers, promote the Black Friday sale.
Describe the target audience — demographics, job titles, interests, behaviors, or remarketing segments.
https://company.com/spring-sale
Shop Now / Get a Free Quote / Download the Guide
https://drive.google.com/...
Describe the visual style, tone, colors, copy direction, and any examples or inspiration.
e.g., 5,000 clicks, $25 CPA, 1M impressions, 3% CTR
Compliance requirements, exclusion lists, competitor targeting restrictions, approvals needed, etc.
Suggested uses, and why this starting point can help. Adapt the questions to your own process.
Turn initial interest into information you can review. Use the answers to prepare a relevant follow-up and decide whether the opportunity fits your work. Review “Business Unit / Department” in particular and adapt it to the detail you need.
Use this as a starting point when you need the same essential information from each person. Review the questions against your process before sharing your copy. Review “Ad Type” in particular and adapt it to the detail you need.
Lets franchise or dealer locations submit local advertising requests that are eligible for co-op reimbursement from the brand.
Turn initial interest into information you can review. Use the answers to prepare a relevant follow-up and decide whether the opportunity fits your work. Review “Ad Objective” in particular and adapt it to the detail you need.
Turn initial interest into information you can review. Use the answers to prepare a relevant follow-up and decide whether the opportunity fits your work. Review “Target Audience” in particular and adapt it to the detail you need.
Collect answers in a consistent structure, so you can compare responses while keeping each person’s explanation in context. Review “Landing Page URL” in particular and adapt it to the detail you need.
Replace scattered requests with a consistent starting point. The answers help you understand the work, identify gaps and prepare a follow-up. Review “Primary Call to Action” in particular and adapt it to the detail you need.
Lets franchise or dealer locations submit local advertising requests that are eligible for co-op reimbursement from the brand.
Click "Use this template" to open the advertising request form in your formformform account.
Customize the 'Ad Type' and 'Placement / Channels' options to match the advertising channels your team actively manages.
Add an 'Approved By' field with a name or signature requirement if budget authorization is needed before the team can action a request.
Set up email notifications to route submissions to your media planner, ad ops lead, or agency contact.
Embed the form in your marketing services intranet page or pin the link in your company's marketing Slack channel.
Export submissions to a campaign tracker or connect to a project management tool for workflow integration.
knowing whether assets are ready, partially ready, or need full production is the single most important factor for accurate timeline planning.
an ad without a destination is incomplete; making this field required prevents the campaign team from discovering a missing landing page at launch.
for organizations with formal budget approval, include an 'Approved by (finance/manager)' name field or require a budget code to ensure spend is pre-authorized.
requiring requesters to state their success metric (CPL, CPA, impressions, ROAS) aligns expectations before media planning and prevents post-campaign disputes about performance.
add a paragraph note specifying that requests need to be submitted at least 5–10 business days before the desired launch date for standard ads and 15+ days for complex campaigns.
these are related but different decisions; asking for both separately surfaces cases where the requested format is incompatible with the intended channel.
Captures keywords to target, match types, landing page URL, and maximum CPC bid for a paid search campaign request.
Collects target job titles, company size, content piece to promote, and lead gen form requirements for a B2B LinkedIn campaign.
Documents audience segment, creative sizes needed, landing page, and bid strategy for a programmatic retargeting campaign.
Captures video asset URL, target audience, skippable vs. non-skippable preference, and max CPV bid for a YouTube campaign.
Collects target city, board locations, artwork dimensions, and print deadline for an outdoor advertising placement.
Gathers audience targeting parameters, offer details, lead form questions, and CPA target for a Meta lead gen campaign.
Specifies streaming platforms, daypart preference, video spec requirements, and target household demographics for a CTV buy.
Collects podcast name, episode count, host-read vs. produced spot preference, and talking points for a podcast advertising campaign.
Documents publication name, issue date, ad size, artwork deadline, and brand guidelines for a print placement.
Lets franchise or dealer locations submit local advertising requests that are eligible for co-op reimbursement from the brand.
Captures event name, sponsorship tier, logo placement requirements, and digital/print asset deliverables for a sponsorship activation.
Collects show name, booth or signage requirements, swag budget, and pre-show email promotion needs for a trade event.
Gathers station, daypart, spot length, script approval contacts, and flight dates for a regional radio campaign.
You need the ad type, target channel, audience description, primary CTA, budget, and desired launch date. If creative assets exist, a link to them. If creative needs to be produced, a brief description of the visual and copy direction helps the team scope the work.
For standard digital ads with existing creative, 5–7 business days before launch is typical. For campaigns requiring new creative production, 15–20 business days is more realistic. Out-of-home and print ads often have longer lead times set by the vendor.
Yes. The ad type dropdown includes out-of-home (billboards, transit), print, and radio alongside digital formats. Add any format-specific fields your offline campaigns require, such as print dimensions or OOH locations.
Add an 'Approved by' name field or a budget code field to the form. This creates a paper trail showing budget was authorized before the media team begins work. You can also add conditional logic to notify a manager for requests above a certain spend threshold.
Absolutely. Add a 'Region / Location' or 'Franchise Unit' field so central marketing can track and prioritize by geography. Co-op advertising programs often use exactly this approach to manage reimbursement-eligible spend.
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