Advertising Request Form Template

Bring order to your advertising pipeline. This internal request form captures ad type, channel placement, creative asset status, target audience, budget, and launch date — so your media team or agency has a complete brief before campaign setup begins. No more half-baked ad requests by email.

Use this template

Last updated 21 August 2026

Fields in this template

Requester Namerequired
Requester Emailrequired
Business Unit / Departmentrequired
Campaign or Project Namerequired
Ad Typerequired
Display / Banner Ad · Search Ad (Google/Bing) · Paid Social Ad · Video Ad (YouTube / CTV) · Native Ad · Out-of-Home (Billboard / Transit) · Print Ad · Radio / Podcast Spot · Sponsored Content · Retargeting Ad · Other
Ad Placement / Channelsrequired
Google Ads · Meta (Facebook/Instagram) · LinkedIn · X (Twitter) · TikTok · YouTube · Programmatic Display Network · Bing Ads · Connected TV (CTV / OTT) · Billboard / Out-of-Home · Print Publication · Radio / Streaming Audio · Podcast Network
Ad Objectiverequired
Target Audiencerequired
Landing Page URL
Primary Call to Actionrequired
Creative Assets Statusrequired
Assets ready — I will provide them · Assets need to be created by the team · Partially ready — some need to be created
Creative Assets URL (if ready)
Creative Direction or Brief (if assets need to be made)
Media Budget (Ad Spend)required
Under $1,000 · $1,000 – $5,000 · $5,000 – $10,000 · $10,000 – $25,000 · $25,000 – $50,000 · $50,000 – $100,000 · Over $100,000 · To be determined
Desired Launch Daterequired
Campaign End Date
Success Metrics / KPIs
Additional Notes

Who uses this template

Marketing operations teamsIn-house media buyersAdvertising agencies managing internal requestsE-commerce brand teamsRegional sales teams requesting local adsProduct marketing requesting launch campaignsDemand generation teamsFranchise networks coordinating co-op advertising

About this template

An advertising request form is the intake mechanism that keeps a marketing or media team from being overwhelmed by unstructured ad requests from across the business. Sales teams, product divisions, and regional offices all need advertising support — and without a consistent intake process, requests arrive incomplete, out of sequence, and without budget authorization.

A well-structured form requires requesters to specify the ad type, target channel, audience, CTA, and budget before the media team begins any work. The creative asset status field is particularly important: knowing upfront whether creative needs to be produced prevents the most common timeline bottleneck in campaign execution — waiting for assets that were never ordered.

formformform makes it easy to centralize all ad requests through a single form, regardless of where requesters sit in the organization. The form can be shared via a Slack channel, embedded in an intranet, or linked from a marketing services portal. Every submission is timestamped, attributed, and searchable — giving the marketing team a complete record of what was requested, approved, and launched each quarter.

13 form ideas you can build with this template

Google Search Ad Request Form

Captures keywords to target, match types, landing page URL, and maximum CPC bid for a paid search campaign request.

LinkedIn Sponsored Content Request

Collects target job titles, company size, content piece to promote, and lead gen form requirements for a B2B LinkedIn campaign.

Display Retargeting Ad Request

Documents audience segment, creative sizes needed, landing page, and bid strategy for a programmatic retargeting campaign.

YouTube Pre-Roll Ad Request

Captures video asset URL, target audience, skippable vs. non-skippable preference, and max CPV bid for a YouTube campaign.

Out-of-Home Billboard Ad Request

Collects target city, board locations, artwork dimensions, and print deadline for an outdoor advertising placement.

Facebook Lead Generation Ad Request

Gathers audience targeting parameters, offer details, lead form questions, and CPA target for a Meta lead gen campaign.

Connected TV (CTV) Ad Request

Specifies streaming platforms, daypart preference, video spec requirements, and target household demographics for a CTV buy.

Podcast Sponsorship Ad Request

Collects podcast name, episode count, host-read vs. produced spot preference, and talking points for a podcast advertising campaign.

Print Magazine Ad Request

Documents publication name, issue date, ad size, artwork deadline, and brand guidelines for a print placement.

Co-op Advertising Request Form

Lets franchise or dealer locations submit local advertising requests that are eligible for co-op reimbursement from the brand.

Event Sponsorship Ad Request

Captures event name, sponsorship tier, logo placement requirements, and digital/print asset deliverables for a sponsorship activation.

Trade Show Advertising Request

Collects show name, booth or signage requirements, swag budget, and pre-show email promotion needs for a trade event.

Regional Radio Advertising Request

Gathers station, daypart, spot length, script approval contacts, and flight dates for a regional radio campaign.

What's included

Ad type dropdown covering 10 formats from display to out-of-home

Multi-channel placement checklist (Google, Meta, LinkedIn, CTV, OOH, and more)

Creative asset status field to flag what's ready vs. what needs production

Landing page URL and primary CTA fields

Media budget selector with standard tier ranges

Success metrics field for KPI alignment before launch

How to create an advertising request form

1
Click "Use this template" to open the advertising request form in your formformform account.
2
Customize the 'Ad Type' and 'Placement / Channels' options to match the advertising channels your team actively manages.
3
Add an 'Approved By' field with a name or signature requirement if budget authorization is needed before the team can action a request.
4
Set up email notifications to route submissions to your media planner, ad ops lead, or agency contact.
5
Embed the form in your marketing services intranet page or pin the link in your company's marketing Slack channel.
6
Export submissions to a campaign tracker or connect to a project management tool for workflow integration.

Best practices for your advertising request form

Include a creative asset status field

knowing whether assets are ready, partially ready, or need full production is the single most important factor for accurate timeline planning.

Require the landing page URL

an ad without a destination is incomplete; making this field required prevents the campaign team from discovering a missing landing page at launch.

Add a budget authorization step

for organizations with formal budget approval, include an 'Approved by (finance/manager)' name field or require a budget code to ensure spend is pre-authorized.

Ask for KPIs at intake

requiring requesters to state their success metric (CPL, CPA, impressions, ROAS) aligns expectations before media planning and prevents post-campaign disputes about performance.

Use a launch date with minimum lead time

add a paragraph note specifying that requests need to be submitted at least 5–10 business days before the desired launch date for standard ads and 15+ days for complex campaigns.

Distinguish between ad type and placement channel

these are related but different decisions; asking for both separately surfaces cases where the requested format is incompatible with the intended channel.

Frequently asked questions

What information do I need before submitting an advertising request?

You need the ad type, target channel, audience description, primary CTA, budget, and desired launch date. If creative assets exist, a link to them. If creative needs to be produced, a brief description of the visual and copy direction helps the team scope the work.

How far in advance should I submit an advertising request?

For standard digital ads with existing creative, 5–7 business days before launch is typical. For campaigns requiring new creative production, 15–20 business days is more realistic. Out-of-home and print ads often have longer lead times set by the vendor.

Can I use this form for both digital and offline advertising?

Yes. The ad type dropdown includes out-of-home (billboards, transit), print, and radio alongside digital formats. Add any format-specific fields your offline campaigns require, such as print dimensions or OOH locations.

How do I handle budget approval in the request process?

Add an 'Approved by' name field or a budget code field to the form. This creates a paper trail showing budget was authorized before the media team begins work. You can also add conditional logic to notify a manager for requests above a certain spend threshold.

Can franchise or regional offices use this form to submit local advertising requests?

Absolutely. Add a 'Region / Location' or 'Franchise Unit' field so central marketing can track and prioritize by geography. Co-op advertising programs often use exactly this approach to manage reimbursement-eligible spend.