Stop briefing writers over Slack. This content request form captures everything a writer or designer needs — topic, audience, tone, keywords, CTA, and deadline — in a single structured submission. Every request arrives with full context so your content team can start immediately.
Free for non-commercial projects, with unlimited forms and responses.
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A content request form standardizes how work enters your content pipeline. Without one, writers and designers receive vague requests via email, Slack, or verbal handoff — missing key details like audience, tone, and deadline, which leads to revisions, delays, and frustration on both sides.
The form acts as a lightweight creative brief, ensuring that every request arrives with enough context to produce a first draft without back-and-forth. It also creates a record of every content piece requested, making capacity planning and retrospective audits straightforward.
formformform's content request form is easy to share via a permanent link posted in your team's project management tool, Slack channel, or intranet. Submissions arrive instantly in your dashboard and trigger email notifications, so your content team always knows when new work has been queued.
Use your own copy to change labels, remove questions and add the details you need. Try the preview alongside this guide to see what respondents will be asked.
Review the starting questions and choices. You can change them in your own copy.
Alex Johnson
alex@company.com
Spring 2025 Blog Push
How to Build a Content Calendar in 5 Steps
Who is this content for? Describe their role, industry, and key challenges.
What is the single most important thing the reader should take away?
content calendar, editorial planning, marketing strategy
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Competitor examples to avoid, internal links to include, brand guidelines notes, etc.
Suggested uses, and why this starting point can help. Adapt the questions to your own process.
Turn initial interest into information you can review. Use the answers to prepare a relevant follow-up and decide whether the opportunity fits your work. Review “Content Type” in particular and adapt it to the detail you need.
Get a useful brief before the first conversation. Written context helps you assess fit, prepare questions and decide what to discuss next. Review “Content Title or Topic” in particular and adapt it to the detail you need.
Replace scattered requests with a consistent starting point. The answers help you understand the work, identify gaps and prepare a follow-up. Review “Target Audience” in particular and adapt it to the detail you need.
Replace scattered requests with a consistent starting point. The answers help you understand the work, identify gaps and prepare a follow-up. Review “Key Message / Main Point” in particular and adapt it to the detail you need.
Turn initial interest into information you can review. Use the answers to prepare a relevant follow-up and decide whether the opportunity fits your work. Review “Tone of Voice” in particular and adapt it to the detail you need.
Gathers platform, post objective, visual description, hashtags, and publish date for social copy assignments.
Turn initial interest into information you can review. Use the answers to prepare a relevant follow-up and decide whether the opportunity fits your work. Review “Call to Action (CTA)” in particular and adapt it to the detail you need.
Use this as a starting point when you need the same essential information from each person. Review the questions against your process before sharing your copy. Review “Approximate Word Count / Length” in particular and adapt it to the detail you need.
Click "Use this template" to open the content request form in your formformform account.
Customize the 'Content Type' dropdown to match the formats your team actually produces.
Add a 'Assign to' dropdown if you want requesters to direct work to specific writers or designers.
Set the deadline field as required so every request comes in with a due date.
Share the form link in your team's Slack, project management tool, or intranet so anyone can submit a request.
Review submissions in your dashboard and export them to a content calendar or project tracker.
asking for a single main takeaway forces clarity before writing begins and dramatically reduces revision rounds.
a dropdown with 5–7 preset tones is faster than free text and keeps output consistent with brand voice.
the Reference Links or Brief Doc URL field lets requesters paste examples, brand docs, or competitor pieces, giving writers context that no amount of written description can replace.
content without a deadline rarely gets prioritized; making it required trains requesters to think about scheduling.
scoping length upfront prevents writers from under- or over-delivering and helps with capacity planning.
grouping requests by campaign makes filtering and reporting much easier at end-of-quarter reviews.
Captures target keyword, search intent, suggested title, and internal linking requirements for organic content production.
Collects the email topic, key offer, audience segment, and send date so copywriters can draft the right message.
Gathers platform, post objective, visual description, hashtags, and publish date for social copy assignments.
Documents video topic, target length, key messages, speaker notes, and CTA for script writers.
Collects customer name, challenge, solution, results, and quote sources needed to produce a client success story.
Captures ad type, value proposition, audience targeting parameters, character limits, and CTA variants for paid campaigns.
Specifies the offer, hero message, benefit bullets, social proof elements, and primary CTA for conversion-focused pages.
Gathers product name, key features, benefits, target buyer, and SEO keywords for e-commerce product listings.
Documents the research topic, target reader persona, chapter outline, and intended gating strategy for long-form assets.
Captures the announcement type, key quote sources, embargo date, and distribution targets for a communications draft.
Identifies the page to be updated, current performance issues, new messaging direction, and target keyword for the revised copy.
Collects episode title, guest name, key talking points, and links mentioned for post-production show note writing.
Gathers webinar topic, speaker bios, registration CTA, and promotional channel to produce invite emails and landing page content.
At minimum: content type, topic, target audience, main message, tone, and deadline. Adding SEO keywords and a CTA gives writers everything they need to produce on-brief work without follow-up questions.
Yes. The template includes a content type dropdown that covers written formats (blog, email, ad copy) and can be customized to add design-specific types like infographics or social graphics. You can also add a file upload field for visual briefs.
Configure email notifications in formformform to send submissions to your content team's shared inbox. You can also add a conditional 'Assign to' field and route notifications based on content type.
Yes. Add a file upload field to let requesters attach brand guidelines, images, reference documents, or previous versions of the content.
Absolutely. Add a 'Client Name' or 'Brand' field and use formformform's filtering to view requests by client. Each client can have their own form URL with pre-filled defaults if needed.
Capture campaign briefs with objectives, budget, channels, and timeline in one form.
Submit internal ad requests with ad type, placement, creative assets, audience, and budget.
Submit press release requests with announcement type, quotes, embargo dates, and distribution targets.
Capture product ideas with problem context, importance, and who benefits.
Request social campaigns with platform, goal, post types, audience, and budget details.
Let influencers apply to your brand program with follower counts, niche, and past collabs.
Standardize post-campaign reporting with key metrics and learnings in one form.
Let potential SEO clients describe their website challenges and goals upfront.
Explore how formformform fits the forms you need to build.
Opens with product context and a link to this page.
Free for non-commercial projects, with unlimited forms and responses.
Use this template