Streamline your PR pitching workflow with a structured media pitch request form. Capture the story angle, key messages, target outlets, and spokesperson details in one place so your team can craft compelling pitches without chasing down information across email threads.
A PR media pitch request form brings structure to one of the most relationship-driven activities in communications. Instead of fielding ad-hoc requests by email or Slack, your team gets a consistent intake process that captures every piece of information needed to write a compelling pitch — story angle, key messages, target outlets, embargo dates, and spokesperson details — before anyone starts drafting.
For PR agencies juggling multiple clients, this form acts as a brief that filters good pitches from unfocused ones. When a client is forced to articulate why a story is newsworthy, identify their top three messages, and name a real spokesperson, it quickly becomes clear which announcements have legs and which need more development before going to journalists.
formformform makes it easy to deploy this form without any technical setup. Share a link with clients or embed it in your agency portal, and every submission arrives organized in your dashboard — ready to prioritize, assign, and act on. No more hunting through inboxes to piece together what a client actually wants pitched.
Captures product name, launch date, target tech media, and exclusive offer status for coordinating a product announcement campaign.
Collects the executive's bio, topic expertise, preferred publications, and speaking points for op-ed and interview pitching.
Gathers round size, lead investor, use of funds, and embargo date so the PR team can coordinate a synchronized funding news release.
Captures study methodology, headline findings, data availability, and analyst spokesperson for data-driven media pitches.
Collects both partner company names, deal scope, joint spokesperson details, and preferred announcement timing.
Gathers award name, submitting category, achievement summary, and supporting evidence for analyst award and recognition pitches.
Structured intake for urgent PR situations including incident description, current statement, and approved spokesperson for rapid media response.
Collects event date, venue, expected attendees, keynote speakers, and media access details for event preview and coverage pitching.
Captures new feature details, customer use cases, and ROI data points for pitching product updates to trade and business press.
Gathers campaign mission, impact statistics, beneficiary stories, and campaign timeline for pitching nonprofit initiatives to media.
Collects product story, retail availability, price point, and lifestyle angle for pitching consumer products to lifestyle and retail press.
Structured intake for financial milestone announcements with legal review checkpoints, key financial metrics, and approved messaging.
Click 'Use this template' to open the form in your formformform account with all fields pre-built.
Add or remove story categories in the dropdown to match your agency's practice areas.
Adjust required fields — consider making the embargo date required if you work with time-sensitive news beats.
Set your notification email so your PR intake coordinator gets an alert the moment a pitch request arrives.
Share the form link with clients directly or embed it in your agency's client portal.
Review submissions in the formformform dashboard and assign pitches to the right team member.
forcing clients to articulate 3-5 specific messages before you start pitching saves hours of revision cycles later.
even if there's no embargo, having clients confirm 'no embargo' prevents confusion when pitches go out.
if your team has different contacts for product news vs. executive stories, use the category field to route submissions automatically.
knowing whether a client wants to offer an exclusive changes your entire outreach strategy and timeline.
media pitching is time-sensitive; a fast intake response signals to clients that your agency is on top of their news.
journalists move fast; make sure the contact details in every submission are up to date before pitching.
Yes. You can create separate copies of this form for each client, or use one shared form and route submissions by the company name field. formformform lets you manage multiple forms from one dashboard.
Share the form link directly with your clients or embed it on your agency's website or client portal. Every submission triggers an email notification to your team with the full pitch details.
Currently formformform collects text-based responses. For asset delivery, you can add a short_text field asking clients to provide a Google Drive or Dropbox link to their materials.
In this template it's optional, since not every announcement has an embargo. You can make it required by toggling the field setting if your workflow always needs this information.
Yes. You can configure notification recipients in your form settings so your entire PR intake team gets alerted on every new submission.
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Use this template