PR agencies
Get a useful brief before the first conversation. Written context helps you assess fit, prepare questions and decide what to discuss next. Review “Story or Announcement Title” in particular and adapt it to the detail you need.
PR Media Pitch Request Template
Streamline your PR pitching workflow with a structured media pitch request form. Capture the story angle, key messages, target outlets, and spokesperson details in one place so your team can craft compelling pitches without chasing down information across email threads.
Free for non-commercial projects, with unlimited forms and responses.
Last updated
About this template
A PR media pitch request form brings structure to one of the most relationship-driven activities in communications. Instead of fielding ad-hoc requests by email or Slack, your team gets a consistent intake process that captures every piece of information needed to write a compelling pitch — story angle, key messages, target outlets, embargo dates, and spokesperson details — before anyone starts drafting.
More about this template
For PR agencies juggling multiple clients, this form acts as a brief that filters good pitches from unfocused ones. When a client is forced to articulate why a story is newsworthy, identify their top three messages, and name a real spokesperson, it quickly becomes clear which announcements have legs and which need more development before going to journalists.
formformform makes it easy to deploy this form without any technical setup. Share a link with clients or embed it in your agency portal, and every submission arrives organized in your dashboard — ready to prioritize, assign, and act on. No more hunting through inboxes to piece together what a client actually wants pitched.
12 fields to make your own9 required in this starting form
Make it fit your workflow.
Use your own copy to change labels, remove questions and add the details you need. Try the preview alongside this guide to see what respondents will be asked.
The questions, explained
Fields in this template
Review the starting questions and choices. You can change them in your own copy.
Contact Name
Jane Smith
Email Address
jane@company.com
Phone Number
(555) 123-4567
Company or Client Name
Acme Corp
Story or Announcement Title
Acme Corp Launches Revolutionary Product
Pitch Summary
Provide a concise overview of the story, why it matters, and what makes it newsworthy.
Story Category
9 choices
- Product Launch
- Company Milestone
- Executive News
- Research & Data
- Partnership Announcement
- Award or Recognition
- Crisis Communication
- Thought Leadership
- Event Coverage
Target Media Outlets
TechCrunch, Forbes, WSJ
Embargo Date (if applicable)
Key Messages
List 3-5 key messages you want journalists to take away from this story.
Spokesperson Name and Title
Jane Smith, VP of Marketing
Are you offering an exclusive to any outlet?
3 choices
- Yes — exclusive offer available
- No — pitching broadly
- Open to negotiation
Where it fits
Who uses this template
Suggested uses, and why this starting point can help. Adapt the questions to your own process.
In-house PR teams
Replace scattered requests with a consistent starting point. The answers help you understand the work, identify gaps and prepare a follow-up. Review “Pitch Summary” in particular and adapt it to the detail you need.
Communications managers
Replace scattered requests with a consistent starting point. The answers help you understand the work, identify gaps and prepare a follow-up. Review “Story Category” in particular and adapt it to the detail you need.
Marketing directors
Turn initial interest into information you can review. Use the answers to prepare a relevant follow-up and decide whether the opportunity fits your work. Review “Target Media Outlets” in particular and adapt it to the detail you need.
Brand managers
Turn initial interest into information you can review. Use the answers to prepare a relevant follow-up and decide whether the opportunity fits your work. Review “Embargo Date (if applicable)” in particular and adapt it to the detail you need.
Startup founders
Turn initial interest into information you can review. Use the answers to prepare a relevant follow-up and decide whether the opportunity fits your work. Review “Key Messages” in particular and adapt it to the detail you need.
Corporate communications departments
Use this as a starting point when you need the same essential information from each person. Review the questions against your process before sharing your copy. Review “Are you offering an exclusive to any outlet?” in particular and adapt it to the detail you need.
What's included
Story category dropdown to route pitches to the right team member
Embargo date field to manage time-sensitive announcements
Exclusive offer radio to flag high-priority placements
Key messages field to align PR copy with client goals
Spokesperson capture for media contact coordination
Email notifications on every submission
How to create a PR media pitch request
- 1
Click 'Use this template' to open the form in your formformform account with all fields pre-built.
- 2
Add or remove story categories in the dropdown to match your agency's practice areas.
- 3
Adjust required fields — consider making the embargo date required if you work with time-sensitive news beats.
- 4
Set your notification email so your PR intake coordinator gets an alert the moment a pitch request arrives.
- 5
Share the form link with clients directly or embed it in your agency's client portal.
- 6
Review submissions in the formformform dashboard and assign pitches to the right team member.
Best practices for your PR media pitch request
Require key messages upfront
forcing clients to articulate 3-5 specific messages before you start pitching saves hours of revision cycles later.
Use the embargo date field consistently
even if there's no embargo, having clients confirm 'no embargo' prevents confusion when pitches go out.
Set up routing by story category
if your team has different contacts for product news vs. executive stories, use the category field to route submissions automatically.
Ask about exclusives early
knowing whether a client wants to offer an exclusive changes your entire outreach strategy and timeline.
Follow up within 24 hours
media pitching is time-sensitive; a fast intake response signals to clients that your agency is on top of their news.
Keep spokesperson info current
journalists move fast; make sure the contact details in every submission are up to date before pitching.
12 form ideas you can build with this template
Product Launch Pitch Request
Captures product name, launch date, target tech media, and exclusive offer status for coordinating a product announcement campaign.
Executive Thought Leadership Pitch
Collects the executive's bio, topic expertise, preferred publications, and speaking points for op-ed and interview pitching.
Funding Announcement Pitch Form
Gathers round size, lead investor, use of funds, and embargo date so the PR team can coordinate a synchronized funding news release.
Research Report Media Pitch
Captures study methodology, headline findings, data availability, and analyst spokesperson for data-driven media pitches.
Partnership Announcement Request
Collects both partner company names, deal scope, joint spokesperson details, and preferred announcement timing.
Award Submission Pitch Form
Gathers award name, submitting category, achievement summary, and supporting evidence for analyst award and recognition pitches.
Crisis Communications Intake
Structured intake for urgent PR situations including incident description, current statement, and approved spokesperson for rapid media response.
Event Coverage Pitch Request
Collects event date, venue, expected attendees, keynote speakers, and media access details for event preview and coverage pitching.
B2B SaaS Product Update Pitch
Captures new feature details, customer use cases, and ROI data points for pitching product updates to trade and business press.
Nonprofit Campaign PR Pitch
Gathers campaign mission, impact statistics, beneficiary stories, and campaign timeline for pitching nonprofit initiatives to media.
Consumer Brand Pitch Request
Collects product story, retail availability, price point, and lifestyle angle for pitching consumer products to lifestyle and retail press.
IPO or M&A Communications Brief
Structured intake for financial milestone announcements with legal review checkpoints, key financial metrics, and approved messaging.
Frequently asked questions
Can I use this form for multiple clients?
Yes. You can create separate copies of this form for each client, or use one shared form and route submissions by the company name field. formformform lets you manage multiple forms from one dashboard.
How do I receive pitch requests from clients?
Share the form link directly with your clients or embed it on your agency's website or client portal. Every submission triggers an email notification to your team with the full pitch details.
Can I add a field for supporting assets like press releases or images?
Currently formformform collects text-based responses. For asset delivery, you can add a short_text field asking clients to provide a Google Drive or Dropbox link to their materials.
Is the embargo date field required?
In this template it's optional, since not every announcement has an embargo. You can make it required by toggling the field setting if your workflow always needs this information.
Can multiple team members receive pitch request notifications?
Yes. You can configure notification recipients in your form settings so your entire PR intake team gets alerted on every new submission.
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