Give prospective clients a clear path to requesting an SEO audit. This form gathers the website URL, primary goals, known challenges, competitor context, and budget range your team needs to scope the project before the first call — saving everyone time and improving lead quality.
An SEO audit request form is the front door to a structured discovery process. Rather than scheduling a call with every website owner who sends a cold inquiry, an audit request form pre-qualifies leads by requiring them to articulate their goals, describe their current situation, and indicate their budget — filtering serious buyers from casual browsers before your team invests an hour on a discovery call.
For SEO agencies and freelancers, this form is also a positioning tool. The questions signal expertise: asking about penalties, technical issues, and competitor benchmarking tells prospects that your audit goes deeper than a surface-level checklist. The budget field in particular saves awkward conversations by surfacing misaligned expectations early.
formformform makes it simple to publish this intake form on your agency website, link to it from your services page, or share it with inbound leads via email. Every submission arrives with the full context your team needs to send a scoped proposal — no follow-up email tag required.
Focuses on crawlability, indexation, Core Web Vitals, and structured data issues for clients experiencing sudden traffic drops.
Captures Google Business Profile URL, service areas, and local ranking keywords for brick-and-mortar businesses targeting nearby customers.
Collects platform (Shopify, WooCommerce), product category count, and top revenue pages for online store SEO assessments.
Gathers target topics, existing blog URL, and top competitor content URLs to identify missing content opportunities.
Captures when the traffic drop occurred, suspected cause, and any manual actions received for penalty recovery audit scoping.
Records target countries, hreflang implementation status, and multilingual content strategy for global site audits.
Collects target buyer personas, product category keywords, and trial/demo page performance for SaaS-specific organic growth audits.
Captures practice areas, geographic service radius, and Google Maps ranking goals for attorney and law firm local SEO assessments.
Gathers specialty pages, patient intake keywords, and HIPAA compliance awareness for medical practice SEO audits.
Records target city/neighborhood, IDX integration status, and competitor agent websites for local real estate SEO audits.
Collects number of locations, local page structure, and brand vs. local keyword strategy for multi-location franchise SEO reviews.
Captures backlink profile concerns, disavow file history, and anchor text distribution issues for off-page SEO audits.
Click 'Use this template' to start with this form pre-built in formformform.
Customize the SEO goal options to match your agency's service offerings — remove goals you don't address.
Adjust budget range tiers to reflect your actual pricing so unqualified leads self-select out.
Set your notification email so your sales lead gets instant alerts on new audit requests.
Embed the form on your services or contact page, or share the direct link in outreach emails.
Use the submissions dashboard to prioritize leads by timeline and budget before following up.
clients who can name their top 3 competitors are more strategic and tend to make better long-term partners than those who haven't thought about it.
including it on the form signals that budget matters; clients who fill it in are more purchase-ready than those who skip it.
'ASAP' requests are often more urgent (and more profitable) than 'flexible' ones; sort your follow-up queue accordingly.
clients who describe very specific problems (traffic drop after a specific date, pages not indexing) have already done some diagnosis and are more scoping-ready.
SEO clients often request audits from multiple agencies simultaneously; speed of follow-up is a significant competitive differentiator.
over time, audit request submissions reveal which industries, website sizes, and goals convert best for your agency.
Yes. You can embed the form directly on your services or contact page using the iframe code formformform provides, or share the direct link.
formformform sends an instant email notification with the full submission to your notification email address every time a form is completed.
Yes. You can add a number or dropdown field for traffic range directly in the form editor — it's a useful qualifying question for scoping larger audits.
In this template it's optional, because some prospects genuinely don't know their budget yet. You can make it required if you want to filter out all unbudgeted inquiries.
Yes. You can create multiple versions of this form — for example, a technical audit request vs. a full content audit request — each with tailored fields and a different share link.
Capture campaign briefs with objectives, budget, channels, and timeline in one form.
Gather competitive intelligence directly from customers who use you and your rivals.
Request blog posts, emails, ad copy, and more from your content team with full context.
Qualify inbound leads and gather key context before the first discovery call.
Free forever. No credit card required. Customize everything.
Use this template