Give your social media team everything they need before the campaign starts. This request form captures platform selection, campaign goals, post types, audience details, messaging, and budget in a single submission — so nothing gets lost in a Slack thread.
A social media campaign request form brings order to what is often a chaotic intake process. Social teams frequently receive campaign requests via DM, email, or verbal handoff — without a platform list, a goal, or any creative direction — and are expected to produce polished content on short notice. A structured intake form fixes this.
By requiring requesters to specify platforms, post types, target audience, key messages, and budget before the creative process begins, the form surfaces scope and strategy gaps early. It also creates an audit trail: every campaign request is logged, timestamped, and searchable, which is invaluable for quarterly reporting and capacity planning.
formformform makes the form easy to share as a permanent link in your team's Slack workspace, project management tool, or intranet. Submissions trigger instant email notifications, so the social team can acknowledge and schedule the work immediately rather than waiting for a follow-up message.
Requests a coordinated multi-platform content plan for a new product release including teaser posts, launch day content, and follow-up engagement.
Captures promotional messaging, festive creative direction, platform split, and ad spend for seasonal campaigns.
Documents prize details, entry mechanics, eligibility rules, and platform requirements for a social contest.
Outlines top-of-funnel messaging, target demographics, and video/static split for an awareness push on paid and organic channels.
Requests pre-event, day-of, and post-event social content for conferences, webinars, or live experiences.
Asks the social team to repurpose creator UGC into branded posts across owned channels with appropriate tagging and permissions.
Captures thought leadership posts, case study carousels, and sponsored content requirements for LinkedIn lead generation.
Specifies video concept direction, audio/trend usage, posting cadence, and creator brief for TikTok brand growth.
Documents audience segment, ad creative variants, landing page URL, and budget for a social media retargeting push.
Urgently requests holding statements, approved messaging, and platform-specific response posts during a brand crisis.
Collects fundraising goal, campaign story, donation link, and volunteer engagement posts for a social giving drive.
Requests audiogram clips, quote cards, and episode highlight posts to grow podcast listeners across social channels.
Click "Use this template" to load the social media campaign request form into your formformform account.
Add or remove platforms from the checkbox list to match the networks your brand actively uses.
Customize the campaign goal options to align with your company's standard objectives or OKR framework.
Add a 'Brand Guidelines Link' URL field if you want requesters to always attach visual guidelines.
Set up email notifications to alert your social media team or agency lead when a new request arrives.
Share the form link via your internal communications tool and set it as the mandatory intake channel for all social requests.
without knowing which networks are in scope, the creative team can't size the work or plan the right aspect ratios and formats.
a field listing what assets already exist prevents the social team from creating content the requester already has.
knowing whether paid spend is involved determines whether audience targeting, ad copy, and compliance review are needed.
asking for 3–5 talking points is more actionable than asking for a general description and yields more consistent posts.
a campaign without a start date is impossible to schedule; requiring it enforces planning discipline on the requester.
a consistent campaign name makes it easy to group related posts, track analytics, and match invoices to work.
As a general rule, submit organic campaign requests at least 2 weeks in advance and paid social requests at least 3–4 weeks in advance to allow time for creative production, review, and ad account setup.
Yes. The platform checklist lets you select all relevant networks in a single submission. Note that each platform may require different creative sizes and formats — the more detail you provide in the 'creative assets' field, the smoother production will be.
Select 'No paid spend (organic only)' or 'To be determined' from the budget dropdown. The social team can plan an organic-first campaign and revise the approach once budget is confirmed.
Yes. Add a file upload field to allow requesters to attach images, videos, or PDFs alongside the submission. For large files, the URL field for a shared Google Drive or Dropbox link is more practical.
Add a 'Priority Level' radio field (Standard / Urgent / ASAP) and configure a separate email notification for high-priority submissions so the social team can triage accordingly.
Capture campaign briefs with objectives, budget, channels, and timeline in one form.
Request blog posts, emails, ad copy, and more from your content team with full context.
Let influencers apply to your brand program with follower counts, niche, and past collabs.
Submit internal ad requests with ad type, placement, creative assets, audience, and budget.
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