Customer Preference Poll Template

Stop guessing what customers want and start asking them directly. This preference poll covers product priorities, design direction, and pricing model in three focused questions — giving product and marketing teams the signal they need to make confident decisions. Share it via email, social, or your product dashboard and get results within hours.

Use this template

Last updated 21 August 2026

Fields in this template

Your Name (optional)
Email Address (optional — to receive results)
Which product or feature are you most excited about?required
Option A — Core product improvements · Option B — Mobile app enhancements · Option C — Integrations with other tools · Option D — Analytics and reporting
Which design direction do you prefer?required
Clean and minimal — fewer elements, more white space · Feature-rich — more information visible at once · Customizable — I want to set my own layout · No strong preference
Which pricing model works best for you?required
Free tier with paid upgrades · Flat monthly subscription · Pay-per-use (only pay for what you use) · Annual plan with a discount · One-time purchase
What's the main reason for your choices above? (optional)

Who uses this template

Product managersSaaS foundersMarketing teamsUX researchersE-commerce brandsIndie developersGrowth teamsBrand designers

About this template

A customer preference poll is one of the most direct tools available to product and marketing teams. Rather than inferring what customers want from usage data alone, a preference poll puts the question directly — which option do you prefer, and why? That combination of structured choice and open reasoning is far more actionable than either metric alone.

The best preference polls are short and specific. Three questions covering product direction, design approach, and pricing model can be completed in under two minutes, which keeps completion rates high and respondent quality strong. Forcing a single choice per question also produces cleaner data — when every option is selectable, respondents pick everything that sounds good rather than revealing their true priority.

formformform makes distributing a customer preference poll easy regardless of your technical setup. Share a link in a post-purchase email, embed the poll in your app's dashboard, post it on social media, or add it to a dedicated feedback page. Results appear in real time so you can watch preferences accumulate as responses come in — no waiting for a weekly report.

12 form ideas you can build with this template

SaaS Pricing Model Vote

Asks existing free-tier users which paid plan structure they'd be most likely to upgrade to.

Mobile App Icon Design Poll

Presents two to four icon designs to beta users and asks which best represents the app's purpose.

E-Commerce Product Color Preference Poll

Lets shoppers vote on which colorway of an upcoming product should be produced first.

Newsletter Frequency Preference Poll

Asks subscribers whether they prefer weekly, biweekly, or monthly sends to reduce unsubscribes.

Feature Naming Poll

Presents three candidate names for a new product feature and lets customers vote on the most intuitive label.

Packaging Design Customer Vote

Shows two or three packaging concepts to recent buyers and collects votes before the production run.

Checkout Flow Preference Poll

Asks customers whether they prefer a single-page or multi-step checkout experience after a site redesign.

Content Format Preference Poll

Gauges whether an audience prefers video tutorials, written guides, or live webinars for product education.

Support Channel Preference Poll

Asks customers which support method they prefer — live chat, email ticket, or community forum.

Annual vs Monthly Billing Poll

Surveys active subscribers on which billing cycle they'd choose if given the option to switch.

Brand Tagline Preference Poll

Tests two or three candidate taglines with a sample of customers before a brand refresh launch.

Delivery Speed vs Cost Trade-off Poll

Asks e-commerce customers whether they prioritize faster shipping or lower shipping costs when checking out.

What's included

Three targeted preference questions covering product, design, and pricing

Optional name and email for follow-up without making them mandatory

Open text field to capture the reasoning behind choices

No login required for respondents

Instant submissions dashboard for real-time tallying

Export results to CSV for deeper analysis

Embed in emails, websites, or product dashboards

How to create a customer preference poll

1
Click "Use this template" to load the customer preference poll into your formformform account.
2
Replace the four product/feature options with the real alternatives you're deciding between — keep labels short and parallel.
3
Update the design direction options to match the visual styles or UX approaches you're actually considering.
4
Adjust the pricing model options to reflect what you're realistically able to offer.
5
Add your email to receive a notification each time someone submits.
6
Share the link via your newsletter, product dashboard, social channels, or an in-app prompt.

Best practices for your customer preference poll

Name the real options

vague option labels like 'Option A' produce vague results. Use descriptive names that customers recognize from your product or website.

Balance the options

if one choice is obviously better-worded or more appealing, you'll skew the results. Write all options with equal care and specificity.

Offer an open comment field

even a small percentage of respondents will explain their choice in detail, and those explanations are often the most valuable data you collect.

Share where customers already are

the best distribution channel is wherever your most engaged customers spend time: your email list, your app, your community Slack.

Run the poll before a major decision

preference polls are most useful when results can still change what you build or launch, not after the decision is locked in.

Follow up with email respondents

if you collected emails, send a brief message sharing what you learned and what you decided. It builds trust and improves future response rates.

Frequently asked questions

How many response options should I include per question?

Two to four options works best. More than four forces respondents to work harder to evaluate each option, which increases drop-off and muddies your results.

Can I use this poll to test two versions of a product design?

Yes. The design preference question is ideal for A/B concept testing — just describe each design direction clearly enough that respondents can picture the difference.

How do I get enough responses for meaningful results?

For most product decisions, 50–100 responses from your target audience is enough to see a clear preference emerge. Share the poll with your email list, social followers, and existing customers for the fastest results.

Can I run this poll inside my product or app?

Yes. Copy the iframe embed code and add it to any page inside your product — a settings page, dashboard widget, or post-onboarding screen works well.

Is the email field required?

No. The email field is optional by default so you can collect anonymous preferences while still giving engaged customers the option to share their contact information.

Can I add my company logo or brand colors?

Yes. formformform lets you customize the form's appearance to match your brand before sharing.