Stop guessing what customers want and start asking them directly. This preference poll covers product priorities, design direction, and pricing model in three focused questions — giving product and marketing teams the signal they need to make confident decisions. Share it via email, social, or your product dashboard and get results within hours.
Free for non-commercial projects, with unlimited forms and responses.
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A customer preference poll is one of the most direct tools available to product and marketing teams. Rather than inferring what customers want from usage data alone, a preference poll puts the question directly — which option do you prefer, and why? That combination of structured choice and open reasoning is far more actionable than either metric alone.
The best preference polls are short and specific. Three questions covering product direction, design approach, and pricing model can be completed in under two minutes, which keeps completion rates high and respondent quality strong. Forcing a single choice per question also produces cleaner data — when every option is selectable, respondents pick everything that sounds good rather than revealing their true priority.
formformform makes distributing a customer preference poll easy regardless of your technical setup. Share a link in a post-purchase email, embed the poll in your app's dashboard, post it on social media, or add it to a dedicated feedback page. Results appear in real time so you can watch preferences accumulate as responses come in — no waiting for a weekly report.
Use your own copy to change labels, remove questions and add the details you need. Try the preview alongside this guide to see what respondents will be asked.
Review the starting questions and choices. You can change them in your own copy.
First name or alias
you@example.com
Tell us more about what drives your preference...
Suggested uses, and why this starting point can help. Adapt the questions to your own process.
Collect answers in a consistent structure, so you can compare responses while keeping each person’s explanation in context. Review “Which product or feature are you most excited about?” in particular and adapt it to the detail you need.
Turn initial interest into information you can review. Use the answers to prepare a relevant follow-up and decide whether the opportunity fits your work. Review “Which design direction do you prefer?” in particular and adapt it to the detail you need.
Turn initial interest into information you can review. Use the answers to prepare a relevant follow-up and decide whether the opportunity fits your work. Review “Which pricing model works best for you?” in particular and adapt it to the detail you need.
Collect answers in a consistent structure, so you can compare responses while keeping each person’s explanation in context. Review “What's the main reason for your choices above? (optional)” in particular and adapt it to the detail you need.
Turn initial interest into information you can review. Use the answers to prepare a relevant follow-up and decide whether the opportunity fits your work. Review “Which product or feature are you most excited about?” in particular and adapt it to the detail you need.
Use this as a starting point when you need the same essential information from each person. Review the questions against your process before sharing your copy. Review “Which design direction do you prefer?” in particular and adapt it to the detail you need.
Replace scattered requests with a consistent starting point. The answers help you understand the work, identify gaps and prepare a follow-up. Review “Which pricing model works best for you?” in particular and adapt it to the detail you need.
Get a useful brief before the first conversation. Written context helps you assess fit, prepare questions and decide what to discuss next. Review “What's the main reason for your choices above? (optional)” in particular and adapt it to the detail you need.
Click "Use this template" to load the customer preference poll into your formformform account.
Replace the four product/feature options with the real alternatives you're deciding between — keep labels short and parallel.
Update the design direction options to match the visual styles or UX approaches you're actually considering.
Adjust the pricing model options to reflect what you're realistically able to offer.
Add your email to receive a notification each time someone submits.
Share the link via your newsletter, product dashboard, social channels, or an in-app prompt.
vague option labels like 'Option A' produce vague results. Use descriptive names that customers recognize from your product or website.
if one choice is obviously better-worded or more appealing, you'll skew the results. Write all options with equal care and specificity.
even a small percentage of respondents will explain their choice in detail, and those explanations are often the most valuable data you collect.
the best distribution channel is wherever your most engaged customers spend time: your email list, your app, your community Slack.
preference polls are most useful when results can still change what you build or launch, not after the decision is locked in.
if you collected emails, send a brief message sharing what you learned and what you decided. It builds trust and improves future response rates.
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Two to four options works best. More than four forces respondents to work harder to evaluate each option, which increases drop-off and muddies your results.
Yes. The design preference question is ideal for A/B concept testing — just describe each design direction clearly enough that respondents can picture the difference.
For most product decisions, 50–100 responses from your target audience is enough to see a clear preference emerge. Share the poll with your email list, social followers, and existing customers for the fastest results.
Yes. Copy the iframe embed code and add it to any page inside your product — a settings page, dashboard widget, or post-onboarding screen works well.
No. The email field is optional by default so you can collect anonymous preferences while still giving engaged customers the option to share their contact information.
Yes. formformform lets you customize the form's appearance to match your brand before sharing.
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Opens with product context and a link to this page.
Free for non-commercial projects, with unlimited forms and responses.
Use this template