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Product Feature Vote Template

Move beyond gut feel and build what customers are actually asking for. This feature vote form captures multi-select priorities, a forced single-choice top pick, a real-world use case description, and willingness to pay — giving your product team the multi-dimensional signal needed to make confident roadmap decisions.

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Free for non-commercial projects, with unlimited forms and responses.

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The starting point

About this template

A product feature vote form brings structure to one of product management's oldest challenges: figuring out which of many possible improvements will deliver the most value to the most customers. Customer requests pour in through support tickets, Twitter mentions, sales calls, and NPS surveys — and without a systematic way to aggregate and rank them, the loudest voices tend to drive the roadmap rather than the most common needs.

More about this template

The design of this template solves a key problem with feature voting: the difference between 'I'd use this' and 'this is my top priority.' The checkbox section captures broad interest; the single-choice radio forces a true commitment. Pair those two signals with the use case field — which surfaces the specific job a customer is trying to accomplish — and you have everything you need to evaluate not just what customers want but why they want it.

formformform makes distributing a feature vote simple whether you're a three-person startup or a 200-person product team. Share the link in your release notes, your customer community, your support portal, or a dedicated feedback email. Results accumulate in real time, and the optional email field lets you reach out to power voters for follow-up discovery interviews.

7 fields to make your own5 required in this starting form

Make it fit your workflow.

Use your own copy to change labels, remove questions and add the details you need. Try the preview alongside this guide to see what respondents will be asked.

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The questions, explained

Fields in this template

Review the starting questions and choices. You can change them in your own copy.

  • Short answerRequired

    Your Name

    Alex Johnson

  • Email addressOptional

    Email Address (optional)

    alex@company.com

  • DropdownRequired

    Which best describes you?

    6 choices
    • Free plan user
    • Starter plan
    • Pro plan
    • Business plan
    • Enterprise
    • Evaluating / not a customer yet
  • Multiple choiceRequired

    Which features would add the most value to your workflow? (select up to 3)

    8 choices
    • Advanced reporting and analytics
    • API and webhook integrations
    • Team collaboration and shared workspaces
    • Custom branding and white-labeling
    • Automated workflows and triggers
    • Mobile app (iOS & Android)
    • Offline mode
    • AI-powered suggestions
  • Single choiceRequired

    If we could only ship one thing in the next 90 days, which should it be?

    8 choices
    • Advanced reporting and analytics
    • API and webhook integrations
    • Team collaboration and shared workspaces
    • Custom branding and white-labeling
    • Automated workflows and triggers
    • Mobile app (iOS & Android)
    • Offline mode
    • AI-powered suggestions
  • Long answerOptional

    Describe a specific use case for your top choice

    e.g. 'I need the API so I can push form submissions directly into our CRM without manual exports...'

  • Single choiceRequired

    Would you pay more for your highest-priority feature?

    4 choices
    • Yes — it's critical enough to justify a higher plan
    • Maybe — depends on the price increase
    • No — I expect it to be included at my current tier
    • Not sure yet
Where it fits

Who uses this template

Suggested uses, and why this starting point can help. Adapt the questions to your own process.

Product managers

Collect answers in a consistent structure, so you can compare responses while keeping each person’s explanation in context. Review “Which best describes you?” in particular and adapt it to the detail you need.

SaaS founders

Turn initial interest into information you can review. Use the answers to prepare a relevant follow-up and decide whether the opportunity fits your work. Review “Which features would add the most value to your workflow? (select up to 3)” in particular and adapt it to the detail you need.

Developer tools companies

Polls active API users on which SDK language, integration, or documentation improvement would most accelerate their development workflow.

B2B software teams

Replace scattered requests with a consistent starting point. The answers help you understand the work, identify gaps and prepare a follow-up. Review “Describe a specific use case for your top choice” in particular and adapt it to the detail you need.

Startup CTOs

Use this as a starting point when you need the same essential information from each person. Review the questions against your process before sharing your copy. Review “Would you pay more for your highest-priority feature?” in particular and adapt it to the detail you need.

Customer success managers

Replace scattered requests with a consistent starting point. The answers help you understand the work, identify gaps and prepare a follow-up. Review “Which best describes you?” in particular and adapt it to the detail you need.

Product marketing teams

Collect answers in a consistent structure, so you can compare responses while keeping each person’s explanation in context. Review “Which features would add the most value to your workflow? (select up to 3)” in particular and adapt it to the detail you need.

What's included

User type dropdown to segment votes by plan or persona
Multi-select checkbox for broad feature interest (up to 3)
Single forced-choice radio for true priority signal
Use case text field to understand the job-to-be-done
Willingness-to-pay question for monetization signal
Optional email for follow-up interviews with power voters
Unlimited votes — share with your entire customer base

How to create a product feature vote

  1. 1

    Click "Use this template" to open the product feature vote form in your formformform account.

  2. 2

    Replace the feature options in both the checkbox and radio questions with the actual items on your current roadmap or backlog.

  3. 3

    Update the user type dropdown to reflect your real pricing tiers or customer segments.

  4. 4

    Customize the use case placeholder text to give respondents a concrete example from your product domain.

  5. 5

    Add your email for notifications and set up a submission confirmation message thanking customers for voting.

  6. 6

    Share the link with your customer base via in-app banner, email newsletter, or customer community.

Best practices for your product feature vote

Mirror the options exactly in both questions

the checkbox and single-choice radio should list the same features so customers can narrow from broad interest to top pick without confusion.

Segment results by plan tier

free users and enterprise customers often want different things. The user type dropdown makes it possible to see which features matter most to your highest-value segment.

Weight votes by customer value

a vote from your enterprise customer carries different strategic weight than a vote from a free-tier user. Export and annotate results accordingly.

Use the use case field for discovery

the open text field often surfaces problems you didn't know existed. Read these before your next discovery sprint.

Close the loop

email voters when the feature they requested ships. This builds loyalty and increases future vote participation dramatically.

Re-run quarterly

roadmap priorities shift. A feature vote from six months ago may not reflect current customer needs. Make this a recurring practice.

12 form ideas you can build with this template

SaaS Q3 Roadmap Vote

Asks paying subscribers to rank five backlog items so the product team can justify priorities to leadership with customer data.

Developer Tools Feature Ballot

Polls active API users on which SDK language, integration, or documentation improvement would most accelerate their development workflow.

Mobile App Feature Wishlist Vote

Surveys iOS and Android users on which missing capabilities — offline mode, widgets, Siri shortcuts — should ship in the next major version.

E-Commerce Platform Enhancement Vote

Lets online store owners vote on which platform features — inventory management, bundles, subscription orders — belong in the next release cycle.

Project Management Tool Priority Poll

Asks power users to vote on which workflow automation, reporting, or collaboration feature would save them the most time each week.

Analytics Dashboard Feature Vote

Surveys data analysts on which chart types, export formats, or data connectors they most need to replace their current workarounds.

CRM Feature Priority Poll

Lets sales reps and managers vote on pipeline automation, reporting, or integration features before the engineering sprint is planned.

Healthcare Software Enhancement Vote

Polls clinicians on which EHR workflow improvements — scheduling, billing, patient messaging — would reduce their documentation burden most.

EdTech Platform Feature Vote

Asks educators which assessment, collaboration, or content features they most need to replace their current combination of tools.

Security Tool Roadmap Poll

Surveys IT administrators on which compliance, monitoring, or alerting capabilities they need before renewing their subscription.

Community Platform Feature Ballot

Lets moderators and active members vote on which forum, messaging, or event features would make their community more engaging.

Accounting Software Priority Vote

Asks small business owners which invoicing, expense, or tax preparation features would make them switch from their current provider.

Frequently asked questions

How is a feature vote form different from a general feedback form?

A feature vote form is structured to produce comparable, rankable data. Instead of free-text suggestions that are hard to aggregate, voters choose from the same set of options — making it straightforward to count, rank, and segment responses.

Should I include features I've already decided to build?

Avoid it. Including committed features inflates their vote counts and skews the relative ranking of genuinely undecided items. List only features where the vote results can actually influence the decision.

How many feature options should I include?

Six to ten options is the sweet spot. Fewer than six limits the value of the forced-choice question; more than ten makes evaluation fatigue set in and reduces the quality of responses.

Can I use this to validate a completely new feature idea?

Yes. Add the new concept as one of the options alongside existing requests. Its relative vote share tells you how it compares to things customers are already asking for.

What do I do with the willingness-to-pay question?

Use it to prioritize features that could unlock upsells. If a feature gets high votes and strong 'yes, I'd pay more' responses, it's a candidate for a premium tier rather than a free upgrade.

Is there a limit on how many customers can vote?

No. formformform collects unlimited submissions at no cost, so you can share the poll with your entire customer base regardless of size.

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