Connect formformform to Klaviyo
Turn every form submission into a Klaviyo profile, list subscription, or tracked event.
Someone completes your formformform form.
The “New Submission” trigger fires instantly.
Your data lands where the work happens.
formformform is a form builder that connects to Klaviyo through a published Zapier integration. When someone submits one of your forms, formformform fires a real-time "New Submission" trigger that hands the responses straight to Klaviyo — no spreadsheets, no manual exports, no copy-paste.
This Klaviyo form integration is built for one job and does it well: it moves people and their data from your forms into Klaviyo. Use it to create or update profiles, subscribe contacts to a list, set custom profile properties, capture SMS consent, or track a custom event (metric) that can start a flow. Everything is mapped field-by-field, so a form's name, email, phone, and any custom question lands exactly where you want it in Klaviyo.
The connection runs one direction only — a new form submission triggers an action in Klaviyo. formformform doesn't read or pull data back out of Klaviyo, which keeps the setup simple and predictable: design the form, decide what should happen in Klaviyo, and let every submission flow through automatically.
Ways to use formformform with Klaviyo
Concrete automations you can set up in minutes — no code required.
An e-commerce brand runs a "10% off your first order" popup built in formformform. Each signup becomes a consented Klaviyo profile on the newsletter list, ready to receive the welcome flow.
A DTC skincare label gates a product launch behind a waitlist form. The tracked event kicks off a Klaviyo flow that nurtures subscribers until launch day.
A beauty store asks shoppers a few quiz questions. Their answers become profile properties in Klaviyo, powering segments that send tailored product recommendations.
A streetwear brand drops limited releases by text. The form captures phone plus consent, and Klaviyo adds the subscriber to the SMS audience for drop alerts.
A coffee subscription brand emails a review form after delivery. Responses update the profile and trigger a flow that thanks happy customers and routes low scores for follow-up.
A wellness studio runs free workshops. Each RSVP lands on a dedicated list so Klaviyo can send confirmation and reminder emails automatically.
Who connects Klaviyo to their forms
Capture newsletter and discount signups and push them into Klaviyo lists to fuel welcome and abandoned-browse flows.
Turn quiz answers into Klaviyo profile properties so segments can send tailored product recommendations.
Collect SMS opt-ins from drop-alert forms and add subscribers to Klaviyo's SMS audience for launch notifications.
Route post-delivery feedback forms into Klaviyo profiles and trigger thank-you or win-back flows by rating.
Register event and class RSVPs to dedicated Klaviyo lists for automatic confirmation and reminder emails.
Stand up branded client signup forms and sync every lead into the right Klaviyo account and list without manual exports.
Why connect Klaviyo
How to connect formformform to Klaviyo
- 1
Build your form in formformform and publish it so it can accept live submissions.
- 2
In Zapier, create a new Zap and choose formformform as the trigger app with the "New Submission" event.
- 3
Connect your formformform account and select the specific form you want to sync.
- 4
Add Klaviyo as the action step and pick the action you need, such as Create or Update Profile, Subscribe Profile to List, or Track Event.
- 5
Connect your Klaviyo account and map form fields to Klaviyo attributes and properties — email, name, phone, consent, and any custom answers.
- 6
Run a test submission to confirm the profile or event appears correctly in Klaviyo.
- 7
Turn the Zap on, and every new submission will flow into Klaviyo automatically.
Frequently asked questions
Is the Klaviyo integration free?+
formformform's Zapier integration is free to use. You will need a Zapier account, and Klaviyo's own pricing applies based on your profile count. Whether a Zap that runs in real time fits Zapier's free tier depends on your current Zapier plan and task volume, so check your Zapier limits if you expect high submission rates.
Does it work in real time?+
Yes. formformform uses a real-time "New Submission" trigger, so the instant someone submits your form the data is sent to Zapier and on to Klaviyo. This means time-sensitive automations like welcome flows or SMS opt-in confirmations start within moments of submission rather than waiting on a polling delay.
Can I map specific form fields to Klaviyo?+
Yes. In the Zapier action step you map each form field to its destination in Klaviyo — email and name to the standard profile attributes, phone to the SMS field, and any custom questions to profile properties. You control exactly which answer goes where, so segments and flows have clean, structured data to work with.
Do I need to know how to code?+
No. The entire connection is built in Zapier's visual editor: pick the formformform trigger, pick a Klaviyo action, and drag fields into place. There are no scripts to write and no API keys to manage. If you prefer a developer-side approach, formformform also offers native outgoing webhooks, but that is optional.
Can I add subscribers to a specific Klaviyo list and capture consent?+
Yes. Use the Subscribe Profile to List action to add submitters to a chosen Klaviyo list, and map a consent field from your form so opt-ins are recorded properly for email or SMS. You can also use Create or Update Profile to set properties without subscribing, depending on the flow you want to trigger.
Does formformform read data back from Klaviyo?+
No. The integration is one-directional: a new form submission triggers an action in Klaviyo. formformform is a trigger-only app on Zapier, so it sends data into Klaviyo but does not pull, read, or sync information back out. This keeps the setup simple and predictable.
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