Web Design Project Inquiry Template

Replace vague website inquiry emails with a structured project intake process. This web design inquiry form captures project type, business goals, target audience, feature requirements, content needs, and budget — so you can send an accurate proposal without scheduling a discovery call first.

Use this template

Last updated 21 August 2026

Fields in this template

Contact Namerequired
Email Addressrequired
Phone Number
Company or Organization Namerequired
Current Website URL
Project Typerequired
New Website · Website Redesign · Landing Page · E-Commerce Store · Web App / Custom Platform · Other
Project Goalsrequired
Target Audiencerequired
Approximate Number of Pages
Features Needed
Contact form · Blog / news section · E-commerce / online store · Booking or scheduling · Member login / account area · Live chat integration · Newsletter signup · Video embeds · Photo gallery · Multi-language support
Do you need copywriting (website text) included?required
Yes, please write the copy · No, I will provide all copy · Some pages need copy, others I'll provide
Do you need photography or imagery sourced?required
Yes, source stock photography · Yes, we need a professional photo shoot · No, I will provide all images · Use icons and illustrations instead
Desired Launch Date
Budget Rangerequired
Under $2,000 · $2,000 – $5,000 · $5,000 – $10,000 · $10,000 – $25,000 · $25,000+ · To be discussed

Who uses this template

Web design agenciesFreelance web designersFull-stack developersDigital marketing agenciesUX/UI studiosE-commerce specialistsWordPress consultants

About this template

Web design projects are notorious for scope creep — and it almost always starts with an incomplete intake process. A web design project inquiry form transforms a vague 'I need a website' email into a detailed brief that tells you exactly what you're building, for whom, with what content, and by when.

This template goes beyond basic contact information to capture the strategic context behind the project: what the site needs to accomplish, who will visit it, which features are required, and whether content and imagery are included in scope. The copywriting and photography radio buttons alone prevent some of the most common (and costly) misunderstandings in web project agreements.

formformform delivers each completed inquiry directly to your inbox the moment it's submitted, formatted and ready to turn into a proposal. Whether you're a solo freelancer or a full agency, streamlining intake with this form means more time designing and less time managing email threads before a project even begins.

12 form ideas you can build with this template

E-Commerce Website Redesign Inquiry

Captures current platform, product catalog size, payment gateway preferences, and conversion improvement goals for online store overhauls.

SaaS Marketing Site Inquiry Form

Gathers product positioning, competitor differentiators, signup funnel requirements, and growth stage context for software company websites.

Nonprofit Website Build Inquiry Form

Documents donation platform requirements, volunteer signup needs, grant reporting audience, and accessibility compliance expectations.

Restaurant Website Inquiry Form

Collects menu display format, online ordering or reservation integration, delivery partner links, and event calendar requirements.

Law Firm Website Redesign Inquiry

Captures practice area pages, attorney bio format, bar compliance content requirements, and client portal integration needs.

Real Estate Agency Website Inquiry

Documents MLS integration requirements, property search filter needs, agent roster format, and lead capture strategy for property websites.

Portfolio Website Inquiry Form

Gathers creative discipline, case study structure, contact conversion goal, and platform preference for artist and designer portfolios.

Healthcare Practice Website Inquiry

Captures patient intake form integration, appointment booking system, HIPAA compliance needs, and insurance information display for medical websites.

Event Venue Website Inquiry Form

Documents event types hosted, virtual tour or photo gallery needs, inquiry form integration, and catering partnership pages for venue sites.

School or University Landing Page Inquiry

Gathers program highlights, enrollment CTA structure, student testimonial format, and admissions integration needs for education landing pages.

Membership Community Website Inquiry

Captures member tier structure, login portal requirements, content paywall logic, and community forum integration for subscription sites.

Local Business Website Inquiry Form

Collects service area details, Google Business integration preference, review widget needs, and click-to-call conversion goals for brick-and-mortar businesses.

What's included

Project type dropdown covering new sites, redesigns, landing pages, and e-commerce

Goals and target audience fields to align design strategy upfront

Feature checklist with 10 common website components to select

Copywriting and photography scope radio buttons to define content responsibilities

Page count number field for accurate time estimation

Budget range and launch date for complete project scoping

How to create a web design project inquiry

1
Click 'Use this template' to load the form instantly into your free formformform account.
2
Update the project type dropdown to reflect your service offerings — add or remove options as needed.
3
Adjust the features checklist to match technologies or integrations you commonly implement.
4
Add a file upload field to let clients share their existing brand assets or design inspiration.
5
Set your notification email, publish the form, and add the link to your agency website's 'Start a project' page.
6
Review each submission and schedule a kickoff call within 48 hours while the project is top of mind for the client.

Best practices for your web design project inquiry

Ask for the current website URL

reviewing an existing site before your first call tells you more about the client's taste and technical situation than most questions can.

Include a features checklist

clients often don't know what to ask for by name. A checklist surfaces needs (like a booking system or member login) they might not have mentioned otherwise.

Split copy and photography into separate questions

lumping 'content' together leads to assumptions on both sides. Separate questions make scope explicit.

Make budget required

web projects span a huge range ($500 to $500,000). Knowing the tier lets you respond with a right-sized proposal instead of a generic one.

Ask for the launch date but don't make it required

not every client has a hard deadline, and requiring it can create friction. Make it optional but encourage a target.

Follow up with a summary

after receiving the inquiry, send a brief summary of what you understood from their answers before pitching. It demonstrates you read every word and builds trust.

Frequently asked questions

What should I include in a web design inquiry form?

At minimum: project type, business goals, target audience, must-have features, content and imagery responsibilities, timeline, and budget. This template covers all of those, plus an optional page count field that's surprisingly useful for time estimation.

How do I embed this form on my agency website?

After publishing your form in formformform, copy the iframe embed code from the sharing options and paste it into your website's HTML. It works on WordPress, Webflow, Squarespace, Wix, and custom-built sites.

Can I receive a notification when someone fills out the inquiry form?

Yes. formformform sends an instant email notification with the full submission the moment someone completes your inquiry form, so you can follow up quickly.

Can I add questions about CMS preferences or specific platforms?

Absolutely. Add a dropdown asking about their preferred platform (WordPress, Webflow, Shopify, custom-coded) or a short text field for technical constraints. The form builder makes it easy to add any field type.

Is the form mobile-friendly for clients filling it out on their phone?

Yes. All formformform forms are fully responsive and render correctly on phones, tablets, and desktops.

How do I handle inquiries that don't have enough budget for my services?

The budget dropdown lets you filter inquiries by tier before scheduling a call. If the budget doesn't match, you can respond with a polite explanation and optionally refer them to a resource that fits their range.