Product teams collecting feature requests
Collects specific feature ideas from customers, with fields for use case context and priority level, to inform the product roadmap.
Suggestions & Feedback Form Template
Vague feedback is hard to act on. This suggestions and feedback form structures the input you receive — capturing suggestion type, the idea itself, and the problem it solves — so every submission is something you can actually evaluate and act on. Make it easy for people to help you improve.
Free for non-commercial projects, with unlimited forms and responses.
Last updated
About this template
A suggestions form signals something important: that you're listening and that people's ideas matter. Whether it's customers suggesting product features, employees proposing process improvements, or students giving course feedback, the act of providing a structured channel for input builds trust and surfaces ideas you wouldn't have found otherwise.
More about this template
This template structures the input so it's actually useful. The suggestion type radio (new feature, improvement, process, website/app, other) lets you categorize submissions at a glance. The 'How would this help?' field prompts submitters to articulate the problem they're solving — which is often more valuable than the idea itself. Making name and email optional lowers the barrier for people who have great ideas but prefer to share them anonymously.
formformform makes it easy to collect and review suggestions in one place. Every submission arrives in your inbox and is stored in your dashboard for team review. Embed the form in your product dashboard, your team intranet, your customer portal, or anywhere you want to invite ongoing input.
6 fields to make your own2 required in this starting form
Make it fit your workflow.
Use your own copy to change labels, remove questions and add the details you need. Try the preview alongside this guide to see what respondents will be asked.
The questions, explained
Fields in this template
Review the starting questions and choices. You can change them in your own copy.
Your Name (optional)
Riley Morgan
Email Address (optional)
riley@example.com
What Type of Suggestion Is This?
5 choices
- New feature or service
- Improvement to something existing
- Process or experience
- Website or app
- Other
Your Suggestion or Idea
Describe your idea in detail — the more specific, the more useful.
How Would This Help?
Who would benefit, and what problem would it solve?
May We Follow Up With You?
2 choices
- Yes, please reach out
- No, anonymous is fine
Where it fits
Who uses this template
Suggested uses, and why this starting point can help. Adapt the questions to your own process.
Customer success teams
Replace scattered requests with a consistent starting point. The answers help you understand the work, identify gaps and prepare a follow-up. Review “Your Suggestion or Idea” in particular and adapt it to the detail you need.
Operations managers
Replace scattered requests with a consistent starting point. The answers help you understand the work, identify gaps and prepare a follow-up. Review “How Would This Help?” in particular and adapt it to the detail you need.
Employee experience teams
Replace scattered requests with a consistent starting point. The answers help you understand the work, identify gaps and prepare a follow-up. Review “May We Follow Up With You?” in particular and adapt it to the detail you need.
Educators collecting student input
Give participants a clear set of questions and keep the information together, making it easier to prepare, respond and follow up. Review “What Type of Suggestion Is This?” in particular and adapt it to the detail you need.
Restaurant and hospitality operators
Use this as a starting point when you need the same essential information from each person. Review the questions against your process before sharing your copy. Review “Your Suggestion or Idea” in particular and adapt it to the detail you need.
Nonprofit program managers
Invites beneficiaries and community members to suggest program improvements, new service areas, and operational changes.
City governments and public agencies
Get a useful brief before the first conversation. Written context helps you assess fit, prepare questions and decide what to discuss next. Review “May We Follow Up With You?” in particular and adapt it to the detail you need.
What's included
Suggestion type radio to categorize feedback instantly
Detailed idea and benefit description fields
Optional name and email for anonymous-friendly submissions
Follow-up consent radio for two-way communication
Instant email notification on every submission
Works for customers, employees, students, or any community
Embeds on any website, app, or intranet
Unlimited submissions, forever free
How to create a suggestions & feedback form
- 1
Click 'Use this template' to open it in formformform with all fields pre-built.
- 2
Customize the suggestion type radio options to match your context — for an employee form, change 'Website or app' to 'Workplace environment'; for a product form, replace 'Process' with 'Onboarding'.
- 3
Decide whether to make name and email optional or required based on your feedback culture — anonymous forms tend to get more honest responses.
- 4
Set your notification email to the team or person who owns the feedback process.
- 5
Edit the intro paragraph to set expectations about how suggestions are reviewed and acted on.
- 6
Publish and embed wherever your users or employees naturally spend time — your app dashboard, your website footer, or your team communication platform.
Best practices for your suggestions & feedback form
Keep name and email optional
anonymous submissions dramatically increase volume and honestly. People share more when they know there are no social consequences.
Close the loop
if someone shares their email and their idea gets implemented, tell them. That one reply generates enormous goodwill and future suggestions.
Share aggregate themes with your team
read suggestions quarterly and identify patterns. Three people asking for the same thing is a signal; one person asking for something is an outlier.
Acknowledge receipt
set up an auto-response confirming you've received the suggestion and explaining how it gets reviewed.
Don't over-engineer the form
you want volume and candor, not structured product requirements. Keep the form short and the fields open-ended.
Review regularly and act visibly
publish what you've changed based on suggestions. 'You asked, we built it' is one of the most powerful messages you can send.
8 form ideas you can build with this template
Product Feature Request Form
Collects specific feature ideas from customers, with fields for use case context and priority level, to inform the product roadmap.
Employee Process Improvement Form
Invites staff to propose workflow improvements, identify friction points, and suggest tools that would make their work more efficient.
Restaurant Menu Suggestion Form
Lets diners propose new dishes, dietary accommodations, or seasonal specials they'd like to see added to the menu.
City Public Input Form
Collects resident suggestions for neighborhood improvements, public services, parks, and community programs for city council review.
University Course Improvement Form
Asks students to identify specific lectures, assignments, or resources that could be improved, with optional attribution.
Nonprofit Program Feedback Form
Invites beneficiaries and community members to suggest program improvements, new service areas, and operational changes.
Online Community Suggestion Form
Lets members of a forum, Discord, or Slack community propose new channels, guidelines, events, or features for the platform.
Retail Store Experience Suggestion Form
Collects shopper ideas for store layout, product selection, customer service improvements, and loyalty program features.
Frequently asked questions
Is this feedback form free?
Yes, completely free. Collect unlimited suggestions and feedback at no cost.
Can people submit suggestions anonymously?
Yes. Name and email are optional by default, so anyone can submit without identifying themselves. You can change this in the form editor if you want to require contact details.
How do I organize suggestions once I receive them?
All submissions are stored in your formformform dashboard, where you can view and export them. The suggestion type field lets you filter by category. For larger volumes, export to CSV and use a spreadsheet or project management tool for triage.
Can I use this for employee feedback as well as customer feedback?
Yes. The template works for any audience — just customize the intro paragraph and radio options to fit the context. For employees, you might adjust the suggestion types to reflect workplace categories.
How do I notify my team of new suggestions?
Set the notification email to a shared team inbox or your product manager's address. Every submission triggers an instant email with the full response.
Can I embed this in my product or web app?
Yes. Copy the iframe embed code from your formformform dashboard and paste it into any in-app page, dashboard, or settings panel. It works anywhere that accepts an iframe.
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