SaaS companies with partner programs
Separate referral, reseller and technology proposals before arranging a call. The partnership type, company website and goals help you decide whether a proposal fits your programme.
Partnership Inquiry Form Template
Good partnerships start with a clear pitch. This partnership inquiry form collects the details that matter — who they are, what kind of collaboration they have in mind, and what they're hoping to achieve — so you can evaluate opportunities quickly and respond with purpose.
Free for non-commercial projects, with unlimited forms and responses.
Last updated
About this template
A partnership inquiry form is the front door of your partner program. Without it, potential partners either hunt for a generic contact email or give up — neither outcome is good. A structured form lets them pitch their idea clearly, signals that you take partnerships seriously, and gives you enough information to evaluate opportunities before investing time in a call.
More about this template
This template asks for the key signals: organization name, partnership type (referral, co-marketing, tech integration, reseller, etc.), a description of the opportunity, and what the partner hopes to achieve. The website field lets you do a quick sanity check on the organization before responding. The goals field surfaces intent — a partner focused on revenue share has different expectations than one seeking brand exposure.
formformform keeps the process simple on your end. Inquiries arrive in your inbox in real time and are stored in your dashboard for review and follow-up. Embed the form on a dedicated partnerships page, or add it to your website footer as an invitation for anyone thinking about working together.
9 fields to make your own5 required in this starting form
Make it fit your workflow.
Use your own copy to change labels, remove questions and add the details you need. Try the preview alongside this guide to see what respondents will be asked.
The questions, explained
Fields in this template
Review the starting questions and choices. You can change them in your own copy.
Your Name
Alex Johnson
Organization / Company
Acme Inc.
Your Role
Head of Partnerships
Email Address
alex@acme.com
Phone Number
(555) 123-4567
Website
https://www.acme.com
Partnership Type
8 choices
- Referral or affiliate program
- Co-marketing or co-branding
- Technology or API integration
- Reseller or distribution
- Strategic alliance
- Sponsorship
- Content collaboration
- Other
Tell Us About the Opportunity
What kind of partnership do you have in mind? Who are your customers, and how do you see us working together?
What Are You Hoping to Achieve?
What goals would a successful partnership help you reach?
Where it fits
Who uses this template
Suggested uses, and why this starting point can help. Adapt the questions to your own process.
Agencies seeking referral partners
Understand what a prospective referral partner can offer and what they expect in return. Capturing the opportunity in writing makes the first conversation more focused.
Brands running affiliate programs
Review the proposed collaboration and the organisation behind it before discussing an affiliate relationship. The website and goals give you useful context for checking fit.
Publishers and media companies
Collect content, distribution and co-marketing proposals in a consistent format. Use the opportunity description to assess relevance to your audience before committing editorial time.
Platform companies seeking integrations
Identify technology and API integration proposals early. Ask partners to explain the shared use case so you can bring the right product or technical colleague into the conversation.
Event organizers seeking sponsors
Give potential sponsors a clear way to explain their interest and objectives. Those details help you prepare a relevant sponsorship conversation rather than a generic sales reply.
Content creators seeking brand collabs
Understand the brand, proposed collaboration and intended outcome before discussing deliverables. A written brief helps you judge whether the partnership suits your audience.
Nonprofits seeking corporate partners
Ask corporate partners to explain their goals and proposed contribution. Review alignment with your mission before investing time in a meeting or proposal.
What's included
Organization, role, and website fields for partner vetting
Partnership type dropdown covering referral, co-marketing, tech integrations, and more
Open fields for opportunity description and partnership goals
Instant email notification on every submission
No cap on submissions — evaluate as many partner applications as you attract
Embeds on your partnerships page, homepage, or landing page
All inquiries stored in your dashboard for team review
Fully customizable field options and labels
How to create a partnership inquiry form
- 1
Click 'Use this template' to open it in formformform with the fields already configured.
- 2
Customize the partnership type dropdown to reflect the types of partnerships you actually pursue — remove irrelevant options and add any that are specific to your business.
- 3
Edit the intro paragraph to describe what kinds of partners you're looking for and what a successful partnership looks like for you.
- 4
Set the notification email to route inquiries to your partnerships or business development team.
- 5
Optionally add a 'Reach / Audience Size' or 'Estimated Revenue' field if these are important qualification signals for your program.
- 6
Publish and embed on your partnerships page, or link to it from your footer and partner program landing page.
Best practices for your partnership inquiry form
Be specific about what partnerships you're open to
a clear description in the intro or a tailored dropdown prevents off-target applications.
Always include a website field
a quick visit to their site tells you more than any dropdown selection.
Ask about goals, not just the partnership type
knowing what they're trying to achieve helps you assess fit even before the first call.
Set response time expectations
'We review all inquiries within five business days' prevents applicants from following up every other day.
Create a separate form for existing partners
this form is for new inbound inquiries; existing partners should have a different channel for ongoing communication.
Review submissions in batches
rather than reacting to every inquiry, set aside time weekly to review and prioritize, then reach out to the best fits together.
8 form ideas you can build with this template
SaaS Integration Partnership Form
Collects technical stack details and integration vision from developers and product teams wanting to build on top of a software platform.
Affiliate Program Application Form
Gathers audience size, primary content channels, and niche alignment from creators and publishers applying to promote a product for commission.
Agency Referral Partner Form
Captures referral volume expectations, client types, and commission preferences from agencies exploring a referral arrangement.
Co-Marketing Collaboration Form
Lets brands pitch joint webinar, content, or campaign ideas by describing their audience overlap and proposed content format.
Reseller Application Form
Collects territory, current customer base, and sales capacity from distributors and resellers seeking to carry a product line.
Brand Sponsorship Inquiry Form
Lets event organizers and content creators describe their audience demographics and sponsorship package offerings to potential sponsors.
Nonprofit Corporate Partner Form
Invites businesses to describe their corporate social responsibility goals and propose how a cause partnership could serve both organizations.
Publisher Content Syndication Form
Collects readership data, topic alignment, and content format from publishers proposing to syndicate or license original content.
Frequently asked questions
Is this partnership inquiry form free?
Yes. Customize it, embed it, and collect unlimited partnership applications at no cost.
What types of partnership should I include in the dropdown?
Include the partnership types you're actually open to: referral, co-marketing, technology integration, reseller, sponsorship, and content collaboration are the most common. Remove any you don't pursue to avoid irrelevant applications.
Can I route submissions to my partnerships team automatically?
Set the notification email to your partnerships team's inbox or a shared team inbox. You can also use a distribution list if multiple people need to receive applications.
How do I screen for serious partners vs. spam?
The website field is your first filter — you can quickly check whether the organization is real and relevant. The partnership type and goals fields help you assess seriousness and fit without a call.
Can I embed this on a dedicated partnerships landing page?
Yes. Copy the iframe embed code or share link from your dashboard and paste it into any landing page, partnerships portal, or website page.
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