Partnership Inquiry Form Template

Good partnerships start with a clear pitch. This partnership inquiry form collects the details that matter — who they are, what kind of collaboration they have in mind, and what they're hoping to achieve — so you can evaluate opportunities quickly and respond with purpose.

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Who uses this template

SaaS companies with partner programsAgencies seeking referral partnersBrands running affiliate programsPublishers and media companiesPlatform companies seeking integrationsEvent organizers seeking sponsorsContent creators seeking brand collabsNonprofits seeking corporate partners

About this template

A partnership inquiry form is the front door of your partner program. Without it, potential partners either hunt for a generic contact email or give up — neither outcome is good. A structured form lets them pitch their idea clearly, signals that you take partnerships seriously, and gives you enough information to evaluate opportunities before investing time in a call.

This template asks for the key signals: organization name, partnership type (referral, co-marketing, tech integration, reseller, etc.), a description of the opportunity, and what the partner hopes to achieve. The website field lets you do a quick sanity check on the organization before responding. The goals field surfaces intent — a partner focused on revenue share has different expectations than one seeking brand exposure.

formformform keeps the process simple on your end. Inquiries arrive in your inbox in real time and are stored in your dashboard for review and follow-up. Embed the form on a dedicated partnerships page, or add it to your website footer as an invitation for anyone thinking about working together.

8 form ideas you can build with this template +
SaaS Integration Partnership Form

Collects technical stack details and integration vision from developers and product teams wanting to build on top of a software platform.

Affiliate Program Application Form

Gathers audience size, primary content channels, and niche alignment from creators and publishers applying to promote a product for commission.

Agency Referral Partner Form

Captures referral volume expectations, client types, and commission preferences from agencies exploring a referral arrangement.

Co-Marketing Collaboration Form

Lets brands pitch joint webinar, content, or campaign ideas by describing their audience overlap and proposed content format.

Reseller Application Form

Collects territory, current customer base, and sales capacity from distributors and resellers seeking to carry a product line.

Brand Sponsorship Inquiry Form

Lets event organizers and content creators describe their audience demographics and sponsorship package offerings to potential sponsors.

Nonprofit Corporate Partner Form

Invites businesses to describe their corporate social responsibility goals and propose how a cause partnership could serve both organizations.

Publisher Content Syndication Form

Collects readership data, topic alignment, and content format from publishers proposing to syndicate or license original content.

What's included

+ Organization, role, and website fields for partner vetting
+ Partnership type dropdown covering referral, co-marketing, tech integrations, and more
+ Open fields for opportunity description and partnership goals
+ Instant email notification on every submission
+ No cap on submissions — evaluate as many partner applications as you attract
+ Embeds on your partnerships page, homepage, or landing page
+ All inquiries stored in your dashboard for team review
+ Fully customizable field options and labels

How to create a partnership inquiry form

  1. 1

    Click 'Use this template' to open it in formformform with the fields already configured.

  2. 2

    Customize the partnership type dropdown to reflect the types of partnerships you actually pursue — remove irrelevant options and add any that are specific to your business.

  3. 3

    Edit the intro paragraph to describe what kinds of partners you're looking for and what a successful partnership looks like for you.

  4. 4

    Set the notification email to route inquiries to your partnerships or business development team.

  5. 5

    Optionally add a 'Reach / Audience Size' or 'Estimated Revenue' field if these are important qualification signals for your program.

  6. 6

    Publish and embed on your partnerships page, or link to it from your footer and partner program landing page.

Best practices for your partnership inquiry form

Be specific about what partnerships you're open to

a clear description in the intro or a tailored dropdown prevents off-target applications.

Always include a website field

a quick visit to their site tells you more than any dropdown selection.

Ask about goals, not just the partnership type

knowing what they're trying to achieve helps you assess fit even before the first call.

Set response time expectations

'We review all inquiries within five business days' prevents applicants from following up every other day.

Create a separate form for existing partners

this form is for new inbound inquiries; existing partners should have a different channel for ongoing communication.

Review submissions in batches

rather than reacting to every inquiry, set aside time weekly to review and prioritize, then reach out to the best fits together.

Frequently asked questions

Is this partnership inquiry form free? +

Yes. Customize it, embed it, and collect unlimited partnership applications at no cost.

What types of partnership should I include in the dropdown? +

Include the partnership types you're actually open to: referral, co-marketing, technology integration, reseller, sponsorship, and content collaboration are the most common. Remove any you don't pursue to avoid irrelevant applications.

Can I route submissions to my partnerships team automatically? +

Set the notification email to your partnerships team's inbox or a shared team inbox. You can also use a distribution list if multiple people need to receive applications.

How do I screen for serious partners vs. spam? +

The website field is your first filter — you can quickly check whether the organization is real and relevant. The partnership type and goals fields help you assess seriousness and fit without a call.

Can I embed this on a dedicated partnerships landing page? +

Yes. Copy the iframe embed code or share link from your dashboard and paste it into any landing page, partnerships portal, or website page.

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